12 Important Tips for Choosing Your Domain Name
Choosing the right domain name could be one of the most important decisions you make for your business. Here are some things you should always take into consideration when choosing your domain name.
- Does It Match Your Brand Name?
It’s bad branding to have a company name which doesn’t match the domain name. Using the same name will help people find your website more easily when they hear about you and type your name into a search engine or the browser address bar.
- Is It ‘Well Branded’?
A good brand name is: Unique, Clear, Short, Meaningful, Catchy, Inspiring.
- What Appears When You Google Your Brand?
Do a Google search for your brand! You need to know what kind of resources are ranking for your chosen name. If you’re going to be competing with many powerful domains, you might struggle to even rank for your own name. Make sure you pick something which is unique and easy to rank for.
- Is It Easy to Read/Spell?
This is a no-brainer for building a strong brand which people remember.
- Don’t Go over the Top with Keywords
I would choose a good, creative brand name over a keyword-heavy domain name any day of the week. For example, if I was building a city guide for London I might go for a domain like londonvibes.com over londoncityguide.com.
- No Hyphens
In my opinion, using hyphens in your domain name is low quality for many reasons. It looks spammy (e.g., london-city-guide.com).
- Is It Optimized Without Being Spammy?
Earlier, I mentioned that you shouldn’t go for a keyword heavy domain name. But that’s not to say you can’t optimize it without being spammy.
- Is It Short?
Short and sweet to keep it neat. Increase Your Website Traffic by 47%.
- What TLD?
TLD stands for top-level-domain. A top-level domain is the part which comes after your domain name and before your subpages. The most common TLDs are:
.com, .org, .net, .co, .us
- Is It Unique?
Check if anyone else is using the domain name you want to go for. You might find that although the one you want to go for is available, someone else is using the same domain with a different TLD. Ideally, you want a domain name which is completely unique.
- Are All the Social Handles Available Too?
It’s pretty annoying when you dream up the perfect brand name, get hold of the domain name, and then find out someone has taken that name on one of the social media platforms. You can use this tool to see if the social channels for your chosen name are available. Even if you don’t intend on using them all right away, get hold of the profiles to prevent others from taking them.
- Check for Trademarks
Before you go steaming in with your credit card details to buy your dream domain, make sure the name is not already trademarked. You should also look at trademarking the name yourself to avoid potential copyright problems in the future. By trademarking your brand name, you can also stop competitors using that name on their AdWords campaigns.
Now you have all the information you need to choose the right domain name. If you need professional help, connect with a Website Design Company for building website or domain name.