3 B2B SEO Pointers to Generate High Quality Leads
For any B2B organization, SEO is one of the few sustainable methods to create an audience, generate leads, and, ultimately, close customers. More than 70 percent of B2B researchers admit that they start their buying process with a generic search.
But, to be successful with seo, you want to put sources into it. That consists of:
- Producing great content.
- Doing outreach.
- Building links.
This article will show you the way efficiently employ SEO to generate high-quality B2B leads, by sharing a framework you can apply for your business.
- Keyword Research: Target Topic Clusters, Not Single Terms
Keyword research is the core of a successful SEO strategy no matter whether you’re just getting started with a new website, redesigning an existing one, or just looking to update your content.
Most search engines now have strong understanding of how keywords relate to each other. That means you can create one exhaustive piece of content to target “adjacent” terms such as:
- Social media marketing tools
- Tools for social media marketing
- Managing a social media marketing campaign
- SMM tools, etc.
- Creating Content: From Blogging to Hub & Spoke Content
High-quality content is one of the most important factors for the success of your SEO strategy.
However, publishing a large number of unrelated blog posts – even if they’re very well written – isn’t going to work. That’s why we see more and more brands organize their content around a hub and spoke model (i.e., hub pages) that contains links to all relevant content on the topic (the “spokes”).
How can you do this? Here are a few ideas:
- Using relevant and recent data.
- Talk to industry leaders and present their opinion in your content.
- Investing time in producing high-quality content is important, but not enough.
You also need to put the same effort in promoting your posts and pages and getting other websites to link to them. Recent research has found that links are still the most important factor when it comes to influencing Google rankings.
- Content Upgrades: Make It Part of Your ABM Strategy
As you start publishing more content, you’ll find that there are specific topics that drive traffic to your site, but the people who visit are not quite ready to become customers yet. This type of informational content is perfect for generating leads.
Your focus at this point should be on:
- Driving occasional visitors to subscribe to your email list.
- Building up relationships with your visitors.
- Earning their trust.
To convert visitors into leads, you can produce additional collateral that builds upon the topics discussed in your most popular blog posts. These so-called “content upgrades” can take the form of downloadable whitepapers, checklists, or anything similar. The goal is to get visitors to share their email address with you to start building a relationship.