8 Things You Must Update When Relocating Your Business Location
We will talk/discuss simple yet important digital marketing tips helpful for your online business.
Are you thinking about moving your business to a new location?
Moving your business from one place to another is about more than just packing up & shifting to the new location. Your online presence must move with you.
If you rely on local search, or mobile search, to bring visitors and customers to your location, then moving with a plan to update your address or phone number more vital & beneficial.
Here are the Top 8 things to remember when you’re moving to a new location:
1. Change Your Physical Address Online
This means Google Maps/Google My Business listing account, Just dial, Sulekha, etc. need to be updated.
This is pretty time intensive, but must be done. Imagine incorrect address and phone numbers sending potential customers to an empty storefront – that’s a loss of business!
2. Update Your Address on Every Piece of Marketing You Have
Your website, email marketing templates, email signature, business cards, and be sure you let your marketing company know you’ve moved.
3. Update Your Paid Search Campaigns
If you’re running paid advertising campaigns and you’re focusing on a local market – your physical address needs to be updated in your targeting or location extensions. Wrong addresses send customers to incorrect locations – that can be a painful loss for the business to absorb.
4. Tell Community Partners and Friends That You’ve Moved
5. Update Citations
Beyond the local directory listings, it’s worth changing as many local citation websites as possible to the new address or phone number.
Start by searching for your old address on Google Search and making a note of any page in the top 20. Those are the places you need to change first.
Keeping those local citations up to date as you move is most important.
Inconsistent address or phone numbers across numerous websites can affect your local ranking.
6. Don’t Forget Social Media!
Addresses on Facebook, Twitter, etc., need to be changed.
7. Automatic Payments:
Here’s the one you probably didn’t think of – any website that auto-charges your business credit card will be calling, because your charges will not go through once you update the address at your Credit Card Company or bank.
8. Try to Keep Your Phone Number Same
If you are forced to get a new number because you changed towns, be sure you can keep your old number and have it forward to the new number. This can help redirect customers to your new location.
Follow the above list to update your new location or contact information, while you are shifting your business to a new location.
Share your feedback & queries in comments or email us @ email@example.com