Amazon Search Term Optimization Key Considerations
How customers find products on Amazon?
It is only when the products with the listing containing all relevant search terms is entered in the search query. Majority of the search engine keyword optimizations generally operate similar way. However, Amazon has slightly special approach.
Search optimization is totally a vital part of your Amazon optimization that should not be neglected. At present Amazon limit for the Search Terms field to be indexed is 250 characters. So, try to incorporate as close to those 250 characters (including spaces) as possible so as to maximize the number of search terms that can be used to find your product.
- For this, many use all the related as well as tangential search terms from their research that weren’t used in the title to fill in the search terms.
- Instead of repeating keywords, use stemming that means incorporate punctuations, commas, ing, es, ed, etc.
- Many also prefer to keep all search terms in lowercase, as it looks cleaner.
- It also becomes easy to find terms that might have been used two times.
Remember, your potential search volume greatly relies on it, so it is essential to invest your time to do it well. Your product is more likely to get found if it contains a keyword. Furthermore, adding additional related terms means expanding potential audience. If you want to have a competitive edge over other listings, then take the time to do your Amazon search term optimization correctly. You can also partner with a professional SEO agency that will guide you correctly with its SEO services.