Amazon SEO Strategy: Key Steps to Improve Your Rankings and Sales
Still thinking about how to optimize your Amazon listing on Google? Well, most of the sellers do spend time in optimizing Amazon listing on Google. However, what you need to think about is how to rank on Amazon?
Whether you are on Amazon for years or just starting out your business, the main purpose is sales and everyone strives hard to increase sales. Increased sales simply mean more people are getting connected with your brand and increased interaction with your audience.
Here are some effective strategies that can help you improve Amazon sales.
1. Competitor analysis:
Understanding your competition is the first and most essential strategy to implement in your efforts to improve Amazon sales.
Conduct competitor analysis by checking out your competitor’s page, reviewing their products periodically and finding out which of their pages are doing well and why? etc. This will help you define your further strategies and moves.
2. Competitive product and pricing: Ensuring that your product is of highest quality and is sold at competitive price will help you stay on the top of it. Offering unique items at prices that guarantee proper margin of profit is a great move.
3. Practice Good Amazon ON PAGE Optimization: When ranking listings, Amazon considers the keywords in the product title. With the limit of 500 characters for a product, you should include you include as many keywords as possible to improve your product’s visibility. Clear product title that includes long tail keywords also proves helpful as people can find your product easily.
4. Unique content: remember, you don’t want to create exactly the same thing what your competitors are doing. If you add extra value to it, you are more likely to get more visibility. Think about how you differentiate yourself with unique content. Crisp, short, to the point content that gives people clear idea of your product is what you need to focus on. Check out what’s working and what is not, and make modifications accordingly to create sellable product listings.
5. Accurate data and correct product imagery is what you need to be keen about.
6. Get feedback and reviews: This is a great way to boost your Amazon rankings.
Using product promotions can also help you to get more traffic, increase sales and have more reviews.
7. Rules and regulations: Understanding and adhering to Amazon’s rules and regulations is an important aspect of your business. Amazon takes strict action and can ban or suspend an account for violating a rule. So pay attention to it.
All above mentioned strategies when employed aptly will surely help improve your Amazon sales. It may vary depending on your business and products. What you need to really implement is to understand what you need to do and be consistent with your marketing efforts. You can also partner with a SEO marketing company in pune that will help craft appropriate SEO strategy for your business and increase your sales over time. Get started now.