Amazon’s New Social Media Platform
What Is Amazon’s Spark And What It Means For Your Business?
You are reading this means you have heard about Spark-Amazon’s new social media platform and want to know more about this amazing social feature. Well, with this new platform, this online retailer giant is now getting into Instagram and Pinterest territory to potentially perform a number of things for the marketplace. Certainly, the Amazon business is booming at fast pace and this platform is going to bolster growth.
Spark is a social media page aimed at driving engagement allows members to showcase and purchase products on its platforms. At present, this social feature is only available for Amazon’s premium paying Prime members. This clear step into the world of social media encourages users to share videos, images similar to other popular social media platforms like Pinterest and Instagram.
As spark users are able to tag products on their posts that are available on Amazon, it becomes easy to browse the feeds and find and purchase desired products instantly. Though we need to still wait how it evolves, this platform certainly spells benefits for businesses. It is true that this is social media platform; however it’s more like product discovery feed and is basically focused around following interests. Shoppable pictures is another important feature of Spark which makes it easy for users to land directly on product page and buy one, which spells manifold benefits for businesses.Spark has created a big opportunity for businesses in their marketing game. Brands can directly post onto Spark as well.
If you are interested in being a part of influencer game, then you can think about Spark. As this platform is relatively new, let’s wait and watch what it means for a business. You can partner with a professional social media marketing company that can help you drive your online business growth further. Get started now.