More and more people are using seo techniques so as for indexing. Basically seo is approached for different marketing tactfulness. Now I am talking about one more beauty of seo. It is “Press Release Optimization”. What you think, what exactly it is? It is an art of extreme wisdom and deeply involved with keyword-rich content. In Simple words, it is mix of SEO + Press Release. Basically this panel is for business promotion but creates a magic with “Keyword-rich content”. Keyword is what we call which define your product best in terms of search. Different synonyms concerned with and words from dictionary. Even check for your competitor website. For example: If my product is based on mobile then I will think about the words, phrases related to mobile only. Think words like what user can think while searching and that will be your strong most word termed as “Keyword”. Keyword Rich Pages (KRPs) - pages which provide good content and in which a particular keyword is repeated a number of times so that the page gets a top ranking for that keyword. So at each point what we get is better chance to stick in market. Just have a look and I assure you would stay competitive. These are most frequently questions asked from my clients. Experienced with many people I tried to find answers for these questions.

How optimized PR better effects with keyword?

In Press Release Optimization keyword play a most important role. These steps elaborate this concept.

Keywords should be describing to your subject.

• Use tagged keywords in heading, title.
• Avoid jargons and high density keywords.
• Keywords should be concise and avoid long phrases.
• Try to elaborate keywords as per the target user thinks.
• Strategically fix keywords in links back to your site.
• Brainstorm your way to a great domain name

How SEO and PR are concerned? Why does my company need to do press releases? How will press releases benefit my SEO campaign?
Press Release is highly effective marketing tool but the beauty of optimized press release offers the benefit of targeting your audience. Add these steps with your optimization strategies to make you better.

In this way what happens If PR is optimized?

Generate/ drive traffic:

Awareness will generate traffic, sharp content and different views will catch the viewer’s eye.

Improve page rank:

Optimized PR will generate maximum back links, unique content gives healthy search. This will enhance Google indexing.

Shows awareness of your product:

For example: if my one product is successfully handed by market then people will be aware of my services and qualities. They will certainly show their positive response.

Enhance back links:

Good content and new information are always preferred. For example: if the content is well enthusiastic it will thrust reader’s mind to comment .This helps to acquire back links. More back links better will be Google page ranking.

Increase chances for next Press Release:

Example: If my previous release was appreciated by my ideas and influencing others to think with my ideas then it will definitely be profitable in progress of next coming release.

Low cost high return:

As what it needs is good content which can be easily achieved by our own innovation and deep search. So clearly it will help in high return with little cost.
I am very much influenced by Jason Lee Miller – for blog on press release optimization. Follow all the rules that I have outlined in this and you can soon see your PR optimization black spots disappear for ever!