Category: Search Marketing

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Social Media And Generating Leads

Did you know? Around 1 million new active mobile social users are added every day. Nearly 1/3rd of the world uses social networks regularly. Truly, social media use is growing and growing. The business and marketing world has also started focusing on it as a crucial part of digital communication...

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Why Develop Long Term Strategy In A Disruptive Online Marketplace?

The online marketplace is cruel. It disrupts at the blink of an eye and destroys business models in days forcing changes, realignments or outright closure of businesses. In such a ever-changing and disrupting scenario does it make sense to think long term for your business? In this video, Amod explains...

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Top 5 Customer Pain Points Dealing With Their Online Business

Setting up, Managing and Maintaining Your Online Business is challenging and needs vision, commitment and sustained effort for long term success. However, there are niggling issues, pain points and problems that hold customers from committing effort, resources and time to the cause. Here we list out five such pain points...

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Why Customers Should Be Empowered To Track Their Own Websites And Online Business?

One of the biggest pain point that online marketers face: Customers don’t know how to track their website or online performance? resulting in a lack of trust or skepticism about online marketing. Yet, most marketers “Sell” their online marketing services and products to businesses showing dreams of great ROI and...

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Google First Mobile Index : Accelerated Mobile Pages (AMP) For Supercharged Rankings

We’ve already seen how Google’s First Mobile Index is going to impact online businesses in terms of ranking for Responsive and non-responsive websites. Taking a step further, Google is also looking at mobile experience fast alongside engaging. With effort to make websites responsive, engaging and conversion focused, web masters use...

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Customer FAQs: I Already Have A Website. Why Do I Need To Reorganize It?

Amod and Trupti discuss frequently asked questions by customers during sales calls. The idea is to help customers to understand the underlying importance of having a long term online vision and pursuing it diligently and intelligently to achieve business goals. Q1: I already have a website. Why do I need...

Ready For Googles First Mobile Index 0

Ready For Google’s First Mobile Index? How Will It Impact Your Business?

Have you heard about Google’s First Mobile Index? Yes, they are launching a new version of their search targeted specifically for mobile users/searchers. How can this index impact your online business? Scenario 1: You have thriving business website with lot of traffic coming in via Google search (both desktop and...

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Assisted Marketing – What Is It? Why Is It Needed For SMBs?

Most SMBs, #SOHO, Family Owned Businesses face typical issues envisioning and delivering on their #Sales or #Marketing goals and process involved. Reasons include: – Full control over all processes leading to delays – Unclear ideas regarding sales processes – Less or no capacity to build and execute consistent marketing plans...

Google Rankings 0

Ranking High On Google? How Is It Impacting Your Online Business?

Congratulations if you are ranking your website on Page 1 of Google’s organic search listings (these start below the four sponsored listings on Google’s search page). That will have taken a lof of effort, experimentation, analytics to arrive at this position right? QUESTION for you: What was the purpose of...

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How To Find Influencers For Your Marketing Campaigns?

In our previous video, we understood what Influencers are and how can they help your #Marketing #Campaigns? In this video, Amod​ explains how can we find these influencers online and otherwise? The idea is to understand your #Product, understand your #Audience and understand how to create a link between the...