How can you identify the keywords that are sending paid traffic to your site? Relevant searches = Relevant Traffic = Relevant Leads = SALES • Using website analytics tools – you can configure them to check what keywords are driving relevant traffic and hence sales. e.g. under GA – you...
In today’s highly competitive digital marketing age, almost every marketer is well aware of the importance of measuring ROI and metrics. With literally hundreds of numbers, statistics, and analytical combinations available and easily accessible to give you insight into your marketing efforts and customer behavior, it becomes a daunting task...
Social media is everywhere nowadays. This is a great platform where we have conversations. But is your business using it effectively to turn those conversations into conversions? Have you thought about effective use of social media to meet your marketing and financial goals? Well, with more than billions of users...
Tracking marketing ROI is really hard. It’s very challenging to prove the value of their programs when there is not always a direct purchase or response. Measuring marketing efficiency and swiftly spotting particular ways to improve the ROI of your marketing spend is always tricky task. With the proliferation of...
Did you know? Around 1 million new active mobile social users are added every day. Nearly 1/3rd of the world uses social networks regularly. Truly, social media use is growing and growing. The business and marketing world has also started focusing on it as a crucial part of digital communication...
Highly digital, mobile and connected world has brought a paradigm shift in the marketing and Google AdWords is one of the platforms contributing to this change. Google AdWords campaign is one of the most effectual methods of paid advertising available. Many large, medium and small businesses are using google PPC...
Gone are the days when organic search rank used to be the main concern of businesses in quest of online presence. Today, maps, reviews, myriads of shopping options, mobile first commerce and paid ads form an integral aspect of digital world. This has brought a paradigm shift in how we...
The online marketplace is cruel. It disrupts at the blink of an eye and destroys business models in days forcing changes, realignments or outright closure of businesses. In such a ever-changing and disrupting scenario does it make sense to think long term for your business? In this video, Amod explains...
Setting up, Managing and Maintaining Your Online Business is challenging and needs vision, commitment and sustained effort for long term success. However, there are niggling issues, pain points and problems that hold customers from committing effort, resources and time to the cause. Here we list out five such pain points...
One of the biggest pain point that online marketers face: Customers don’t know how to track their website or online performance? resulting in a lack of trust or skepticism about online marketing. Yet, most marketers “Sell” their online marketing services and products to businesses showing dreams of great ROI and...
We’ve already seen how Google’s First Mobile Index is going to impact online businesses in terms of ranking for Responsive and non-responsive websites. Taking a step further, Google is also looking at mobile experience fast alongside engaging. With effort to make websites responsive, engaging and conversion focused, web masters use...
Customers tend to ask this question a lot. The answer lies in 5 factors that need to be addressed by businesses. Amod explains these 5 factors and why addressing them will make it easy for you to decide your budget/investment for a good responsive website, wisely. Powered by: ZoomYourTraffic Web...
Visit: http://www.zoomyourtraffic.com
Are you one of those businesses that have a website as dumb showcase or smart business and brand? If your answer is Smart Business, then please read on… B2B or B2C #Business of any size with a vision to leverage the power of online need to prioritize efforts and investments...
Point to ponder – We can sulk and sweat in anxiety or take in our hands to build alternate business ecosystems arising out of this US Immigration and Visa policy bill by the US Government. Its about time, we take control and take charge of “Stay In India, Work In...
Amod and Trupti discuss frequently asked questions by customers during sales calls. The idea is to help customers to understand the underlying importance of having a long term online vision and pursuing it diligently and intelligently to achieve business goals. Q1: I already have a website. Why do I need...
Have you heard about Google’s First Mobile Index? Yes, they are launching a new version of their search targeted specifically for mobile users/searchers. How can this index impact your online business? Scenario 1: You have thriving business website with lot of traffic coming in via Google search (both desktop and...
Most SMBs, #SOHO, Family Owned Businesses face typical issues envisioning and delivering on their #Sales or #Marketing goals and process involved. Reasons include: – Full control over all processes leading to delays – Unclear ideas regarding sales processes – Less or no capacity to build and execute consistent marketing plans...
Congratulations if you are ranking your website on Page 1 of Google’s organic search listings (these start below the four sponsored listings on Google’s search page). That will have taken a lof of effort, experimentation, analytics to arrive at this position right? QUESTION for you: What was the purpose of...
