Understand Your Business
What problem are you trying to resolve for your customer? What value proposition are you offering? How are you different from the competition?
The Future Begins Here
Traffic?
Imagine opening up an ethnic garment store in your locality. People throng to see your store for its variety and fashion.
Sadly, your collection is high priced for their budgets and they leave without a purchase. Is your business winning in spite of the big flow of traffic?
RELEVANT TRAFFIC should be the keyword here.
VALUE of traffic far outweighs the VOLUME of traffic.
Let’s get talking about how to generate relevant traffic for your business.
Rankings?
MYTH: High Rankings = High Traffic = Roaring Business
Businesses have burned cash in this approach with little or no results, in addition to frustration and stress. There are a million campaigns out there where websites are ranking on Page 1 (or even Top 3 positions) of Google/Bing search.
Rankings don’t ensure
In very niche business cases, rankings may prove beneficial and give relevant results.
E.g. if you have a grocery store in Green Meadows serving a smaller community, then even 20 searches for term “Grocery Store Within 1 Mile Of my Location” from Green Meadows will yield relevant and business traffic. Get the point?
Rankings also act as a great BRANDING signal for your business though.
Ranking on Page 1 is like being in the top 1% of your classroom in grades. You get those admiration stares from the crowd.
Brand companies need this feature to showcase their dominant market position.
Let’s get talking about how to rank your business on Google and other search engines.
Sales
93% of Businesses expect to generate sales from the online, digital or any marketing effort
Irrelevant traffic to your business from Google rankings is a massive cost. Cost of connecting with the traffic through calls, emails, follow-ups is massive. To top that – 90% of this traffic does not intend to do business with you (at least not at the moment) for various reasons like competition, value for their money and brand perception.
What If, our sales teams would receive prospects that match my business deliverables? That would save/improve.
1) Connect and Orientation time
2) Administrative Costs
3) Time for Sales Team and Customers
4) Decision making
Let’s get talking about how to generate targeted sales for your business.
Traffic?
Imagine opening up an ethnic garment store in your locality. People throng to see your store for its variety and fashion.
Sadly, your collection is high priced for their budgets and they leave without a purchase. Is your business winning in spite of the big flow of traffic?
RELEVANT TRAFFIC should be the keyword here.
VALUE of traffic far outweighs the VOLUME of traffic.
Let’s get talking about how to generate relevant traffic for your business.
Rankings?
MYTH: High Rankings = High Traffic = Roaring Business
Businesses have burned cash in this approach with little or no results, in addition to frustration and stress. There are a million campaigns out there where websites are ranking on Page 1 (or even Top 3 positions) of Google/Bing search.
Rankings don’t ensure
In very niche business cases, rankings may prove beneficial and give relevant results.
E.g. if you have a grocery store in Green Meadows serving a smaller community, then even 20 searches for term “Grocery Store Within 1 Mile Of my Location” from Green Meadows will yield relevant and business traffic. Get the point?
Rankings also act as a great BRANDING signal for your business though.
Ranking on Page 1 is like being in the top 1% of your classroom in grades. You get those admiration stares from the crowd.
Brand companies need this feature to showcase their dominant market position.
Let’s get talking about how to rank your business on Google and other search engines.
Sales
93% of Businesses expect to generate sales from the online, digital or any marketing effort
Irrelevant traffic to your business from Google rankings is a massive cost. Cost of connecting with the traffic through calls, emails, follow-ups is massive. To top that – 90% of this traffic does not intend to do business with you (at least not at the moment) for various reasons like competition, value for their money and brand perception.
What If, our sales teams would receive prospects that match my business deliverables? That would save/improve.
1) Connect and Orientation time
2) Administrative Costs
3) Time for Sales Team and Customers
4) Decision making
Let’s get talking about how to generate targeted sales for your business.
Using Our Proven 10 Step Program
Using Our Proven 10 Step Program
What problem are you trying to resolve for your customer? What value proposition are your offering? How are you different from the competition?
Whom are you trying to connect with? Will they see value in your proposition? What-When-Where will they need to buy your offering?
What is your vision and mission for business? What are your business goals and milestones?
How do you achieve the goals and milestones? What strategy will you implement?
How effectively are we presenting ourselves to connect and interact? Are we missing anything? Any errors that need rectified?
What media works best for our business’ reach? What benchmarks do we define to establish as an established player?
What media works best for our business’ reach? What benchmarks do we define to establish as an established player?
Is our sales channel focused on serving the customer with a solution or information? How to convey our value proposition?
How do we evaluate our goals and milestones? Are we heading the right way? Do we need strategic or process changes? Is business viable?
Category: B2C & B2B | Segment: Manufacturing
Considered by many as the most “offline” business segment, manufacturing industry is slowly coming out of traditional marketing mindset owing to a lot of changes including – changing marketplace dynamic, tech-savvy competition, government regulations, next generation young CEOs and entrepreneurs taking over legacy businesses.
Avg. Traffic per season
Avg. Time spent on website
Engagement rate
Sales Conversion
250K+Avg. Traffic per season |
00:05:34Avg. Time spent on website |
92%Engagement rate |
12%Sales Conversion |
The stats above showcase how an ice melt manufacturing business transformed its sales function using digital marketing to position itself strongly in its niche in USA and Canada. In the coming year, a lot of technology, data analytics, search AI (artificial intelligence) and business intelligence is being planned to take marketing and hence business to the next level.
Customer orientation, rather than portfolio presentation, resulting in prospects for business. Being RESPONSIVE (both technology and customer connect)
Market research and analysis to explore new opportunities. Marketing channel evaluation for data driven business decisions.
Actionable website flow and content to connect visitors to important content that would help them to take actions on the website.
To build immediate customer connect
To improve customer connect and conversions
Through email programs, re-marketing, knowledge hub (Quora/blog), influencer networking
For companies who want to evaluate their business model or want to start small.
For businesses that want to evaluate the online business model or want to start small.
A30 - Online Viability Starter Report (Evaluate)
A30 – 30 Days – Online Viability Starter Report
ZYT will conduct tests on the website, social media and other online properties to establish their effectiveness. New platforms will be established. A strategy roadmap will be created to establish – viability of business model, correct audience definition, media definition, define right objectives for the long term and develop roadmap to achieve these objectives. This report will be shared with customer and in mutual discussion, the long term action plan will be defined. Customer can decide to execute it independently or employ ZYT to manage this for you.
What to expect?
A50 - Business Tester Module (Evaluate and Test)
A50 – 50 Days – Business Tester Module – (Evaluate and Test)
ZYT will evaluate and execute – viability of business model, correct audience definition, media definition, define right objectives for the long term and develop roadmap to achieve these objectives. This will be shared with customer and in mutual discussion, the long term action plan will be defined. Customer can decide to execute it independently or employ ZYT to manage this for you.
What to expect?
A100 - Strategic Roadmap Module (Evaluate, Test and Establish)
For companies ready to get going with their online business.
For companies, who feel online presence is necessary but may not be their primary source of business generation.
Businesses that participate in small events, business exhibitions, product exhibitions, seminars, trade fairs, expo events…etc.
What To Expect?
Increase visibility for your business events and exhibitions
How It Works?
✔ Pre Event Awareness
• Document all information/branding material related to event.
• Event creation on social media, Invitation posts shared across social media and the website.
• Social media promotion: 15 event themed content.
• Training the businesses’ event representative team during the LIVE event for
• Facebook/YouTube LIVE streaming
• Publishing on platforms with correct tagging
• Data sharing (Photos, updating database in emailer platform)
✔ LIVE Event Connect
• Team member on booth to capture LIVE demos/customer interaction daily
• Update database of signups
• LIVE from event
• Facebook/YouTube LIVE
• Talking to customers
• Product Demos
• Socially promote the LIVE events on social media
✔ Post Event Engagement
• Event Thank you, success posts shared across social media and the website.
• Categorization of signups information captured (offline/online) for future promotion.
• Report analytics for offline marketing campaigns.
• Suggestion report for future events.
Model | Evaluate | Explore | Enterprise |
---|---|---|---|
Timeframe | 30 days | 50 days | 100 days |
Suitable for | Small Events, Exhibitions | Product Exhibitions, Seminars | Trade Fairs, Expo Events |
Modules | |||
Pre | Yes | Yes | Yes |
LIVE | No | Yes | Yes |
Post | No | Yes | Yes |
Social Media | |||
Yes | Yes | Yes | |
Yes | Yes | Yes | |
Yes | Yes | Yes | |
YouTube | No | Yes | Yes |
Blog | No | Yes | Yes |
Google My Business | Yes | Yes | Yes |
Connect Media | |||
Emailers | No | Yes | Yes |
SMS | No | No | Yes |
No | Yes | Yes | |
Deliverables | |||
Analytics | Yes | Yes | Yes |
Engagement | No | Yes | Yes |
Suggestions | Yes | Yes | Yes |