Digital Marketing For Start Ups- Opt For ZOHO FREE Service Or Hire SEO Agency?
Interesting and Critical Customer Questions and Thoughts from Our Marketing & Sales Campaigns.
Amod and Trupti discuss frequently asked questions by customers during sales calls. The idea is to help customers to understand the underlying importance of having a long term online vision and pursuing it diligently and intelligently to achieve business goals.
Whether a Start-Up Business Should Start Digital Marketing With
3rd Party Platforms ZOHO FREE Service Offering OR Hire A Professional Marketing Agency?
I would want to answer this question in two parts.
A. For providers like ZOHO, these are basically CRM tools, automated CRM tools, where you can add your emailers you can build your database and connect with them. So these are excellent platforms let me be very clear about it. In fact, we are also using some of these platforms to connect with customers. Brilliant platforms. The catch. Who manages them?
These 3rd party tool is not going to create the campaigns on its own. This is only going to:
• Be become a messenger to reach out to customers
• It’s also going to give you analytics in terms of, how users are responding to your email, whether they are connecting Yes/No
This is how that platform works. The actual work has to be done by the business itself.
B. Exactly. So as a business you will have to get the strategy for your communication media. You need to create e-mailers, will have to connect with your customers, be consistent there and keep analyzing, keep checking and reviewing how it’s helping. So using, 3rd party marketing tools like ZOHO as a platform would be a way to go, but the strategy has to be done by the business itself. And this is where we, as digital marketing experts come into the picture. Where we can help businesses to create that strategy. So that these platforms become more effective.
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