Facebook Rolls Out Online-To-Offline Ad Measurement Tools For Offline-To-Online Ad Targeting
Facebook making it easier for brands to re-target people based on what people actually do in the real world. This popular social networking platform has introduced ways to measure the effectiveness of online ads at increasing offline sales and in-store visits. For users, it will be now easier to find businesses nearby them.
Nowadays, several new measurement tools are allowing marketers to get idea about the success of their Facebook campaigns. They can now see how many people visited a store location after viewing a Facebook campaign. Furthermore, it is also possible to optimize ad creative, delivery and targeting on the basis of store visits. As marketers can get results across individual stores or regions, it helps them better optimize their ad campaigns.
This new Facebook update will provide real-time information on the offline response to advertising. Facebook insights at the campaign level will allow marketers to optimize creative in real time.
Simply put, measurement can be done in a revolutionary way and Facebook is making that data actionable for audience targeting.