Find Out 3 Reasons Why B2B Sales Happen and 3 Ps That Make It Happen?
As a B2B marketer. We get all the three P’s right.
We have a great PRODUCT, our PRICE it very competitively and our PROMOTION is very excellent.
But we still struggle to make those sales breakthroughs right and the reason is we miss out on the fourth very important P, which drives B2B sales and that is PAIN.
So in today’s video, we are going to see three reasons why B2B Sales happen. And surprise, they are three Ps again. Let’s take a look.
- P number one is: Existing PROVIDER issues.
Most B2B sales happen, when businesses have issues with existing providers, they are not happy overall. Their service may not be Ok, their communication may not be Okay, they may have integrity issues or they must not have love the service. This leads to businesses taking call on finding new partners or new providers. This could be your opportunity to establish where their issues in businesses in terms of existing providers are serving. That could be your gateway into that business.
- P number two is: PATCHED solutions.
Most B2B businesses are very comfortable using their existing systems. So they are kind of averse to technology upgrades or new innovations coming to the market. However if you have learning to build solutions that patch with their existing systems. Then they will be more than happy to look at your product or service. If it’s an add-on to an existing system. It will be easy for them to learn and use it better. This could be your opportunity.
- P number three is: PIECEMEAL solutions.
This is another area where business is really bored the fact that they have managed so many providers one for software one for the online one for hardware, one for logistics. It becomes too much for them. So if you can actually look out for an area in that business where you can provide a complete turnkey solution or a one stop approach that could become your opportunity.
Businesses would love to hear such solutions that they have managed only one provider which takes care of the entire problem as you see is three Ps are the key drivers and therefore as a B2B marketer you must really focus on them to drive B2B sales for your business.
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