Find out How To Promote Your Local Business On Facebook?
If you do digital marketing for a small business, Facebook can be a great way to drive business to your store. Hopefully, you have a website to virtually display your business, but social media can be a great addition to showing people what you sell or what solution you solve for.
Here are five ways to promote your local business on Facebook.
- Location Pages
Location pages are a way you can display your Facebook presence, especially if you have multiple locations.
It’s a great way for your business to:
- Find your business(es) faster.
- Customize content based on a specific location.
- Organize and manage locations.
- Check-ins customized to the specific location a customer.
- Develop localized ads based on a specific location.
- Facebook Advertising
Advertising on Facebook doesn’t have to break the bank. It’s a great way to bring visibility to your brand.
Facebook’s demographic and geographical/location targeting is amazingly great for showing your message to your ideal consumer.
You won’t get any more of robust targeting ad platform like Facebook.
Depending on your objectives, Facebook has the right type of ad that can help you reach your goals.
- Local Awareness Ads
Local Awareness ads are even more of a hyper-targeted form of advertising that is sure to bring attention to people who are in the vicinity of your business.
With calls-to-action that these ads have, for example, “Get Directions” or “Call Now” will only help drive foot traffic to your door.
Events are another great, low-cost way to drum up business. When there is a health fair or any type of in person, developing an invitation can never hurt.
The great thing about invitations is that when friends start to accept one, it will show up in their friend’s notifications, which brings even more attention to the event.
Also, if you have the budget you can easily “boost” these Events and target them, similarly to other ads, thus bringing even more awareness to what is going on at your place of business.
- Facebook Live/Videos
Facebook really likes video content. Facebook Live videos get three times the engagement of traditional videos shared on the platform.
Here are some great ideas you could develop video content around:
- Show your latest menu items or “Today’s Specials” if you’re a restaurant.
- Take a tour of your store and show what clothes you have in stock.
- If you get a new delivery of products, the do a quick video highlighting all the new items you have in store.
Now you have some tips on how to promote your local business on Facebook. Use them to start driving more business to your business. You can also partner with a professional digital marketing agency to know about digital marketing strategy and techniques to further your business growth. Get starred now!