Find Out If You Are Being Overcharged for SEO?
Interesting and Critical Customer Questions and Thoughts from Our Marketing & Sales Campaigns answered by Amod Inamdar.
Answer To Customer Question:
Perhaps that question arose because you (or any web business owner) don’t feel in control about your campaigns or they don’t seem to be yielding results?
Most business owners rely on their SEO agencies or freelancers for their web success.
Evaluate the following:
• What were the defined objectives of the project? Can you measure these objectives numerically or they were vague?
e.g. Improve my web traffic, Increase Facebook followers are examples of vague goals. Assign numbers to goals and objectives.
• How do those objectives impact your business revenue? or value? e.g. every 10 phone calls yield 3 paid customers that cover the business cost OR every 1000 subscribers increases business valuation by X Dollars, etc.
• Is the SEO agency reporting with long spreadsheets of numeric tables and documents with paragraphs without highlighting the set goals? e.g. submitted site to 50 article sites or sent an email blast to 10000 emails. These are activities. Did they yield the desired results? OR did the report map these activities to the desired goals?
• Is communication irregular and mechanical? Are there discussions between you and the SEO agency on goals regularly? e.g. if meetings happen randomly once in 6 months then in most cases you will see a deviation from the set goals or less control on proceedings.
If you see the sameness in the reporting and discussions with your agency, it could mean new ideas are not being thought out, SEO has become process driven rather than goal driven and there is no thought being applied to understand market changes.
Based on this, you can definitely gauge for yourself if you are being over-charged or not.
Believe that helps!
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