Google Steps Up To Tackle Online Scams And Frauds
Google announces new programs, tools and stronger education program to tackle online scammers. Google is the best search engine in the world and builds products and programs that help small and medium businesses to grow. Unfortunately, scammers who are in fact third companies trying to take advantage of them continue to pray small and medium business owners. These online scammers claim to represent Google. These scammers often claim about improving Google search rankings for a business or make threats about removing listings. Sometimes they also try to charge money for services that are free on Google. Such frauds and scams are frustrating for SMBs and Google as well. Google has already filed a lawsuit to stop such frauds. Now, it has come up with a new set of initiatives to deal with such scammers.
Google has announced that they will be tough on scammers and is taking legal action against several entities. It has also developed a tool that can be used to report policy violations and scammy practices. It is also offering a directory of trusted partners. Furthermore, better identifying of accounts tied to scammers and removing them is now easier. Google will also be taking legal action against the Point Break Media, LLC and other related entities. Scammers use online marketing as a means to cheat small business owners. This certainly hampers the efforts of legitimate marketers, as people always think online marketing as scams only.
New automated as well as manual techniques developed by Google will be useful in better identifying Google accounts tied to scam efforts. In addition to this, Google has updated their policies to be stricter on accounts tied to scam efforts.
The types of scams are not new scams. In fact, these kind of misleading ads were targeted for years. The major problem was lack of information from the public that made it difficult to spot and track down scammers. Google has taken a step forward with new tools that will make it easier to find online scammers.
Small businesses play a key role in our economy. Certainly, scams shouldn’t get in the way of their growth. Google’s new steps and tools will certainly be useful in dealing with scammers. Get started to stay protected and take action to combat scams now.