Google Update: Broad Core Algorithm Update
On Monday, March 12, Google has confirmed via Twitter that a broad core algorithm update has rolled out the prior week. As specified by Google, “Each day, Google usually releases one or more changes designed to improve our results. Some are focused around particular improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year…”
Google was not specific on details as to exactly what changes were implemented. It could be broad changes that may affect all search results or may be the changes focused on specific improvements. But the changes were meant to benefit pages that were under-rewarded earlier. Also, it has been advised to keep building great content.
As a result of these changes, websites may see gain or drop in search result rankings.
Broad Core Algorithm Update- what it is?
Usually, Google doesn’t announce updates to its core algorithm, as these updates happen almost each day, probably two times a day even. There are lots of updates focused on specific little things every day that go into the core algorithm. However, this update is something different than the usual daily Google updates. This is a broader general change to the core algorithm. Rather, it is a kind of update that happens several times annually. Google names this update as a Broad Core Algorithm Update.
This broad core algorithm change was not one that penalized websites; however, rather it is the one that seems beneficial for high quality websites. The sites that are seeing losses, but those are not across the board. Rather, they are probably seeing loss in Top Google rankings or just some keywords, to websites that were known as higher quality.
All in all, this update seems to be the one where Google got better at assessment of true quality. There has been lots of presumption about this update, but this broad core update is going to stay here. You can also partner with a reliable SEO company to know further about Google updates, and online web solutions and top Google rankings.