Google’s Mobile First Index and Voice First Experience
Google keeps on updating its search engine algorithms to meet the expectations of tech-savvy users. Google’s mobile-first index is creating a lot of buzz, with which Google will display relevant results to users. If mobile version of a site is distinctly different from the desktop version, then Google rankings will be affected. Mobile site is going to be treated as your primary site and hence it is likely to impact how users view the content and offerings. Sites with mobile-exclusive functionality will have priority.
Google’s another move into consumer’s automobiles and homes, with devices answering questions with spoken answers is grabbing attention of all. So, besides thinking about Google’s Mobile First index, it is essential to focus on Voice Search and optimizing for that. The trend pinpoints transition in Google’s search experience from a mobile to a Voice First experience.
Certainly, the index will be mobile first; however, the way search is communicated, displayed and the experience is shifting toward assistant/voice first experience. So, instead of thinking about mobile-first index only, it is time to about it with the context of voice search.
At present, many of us use voice search for actions including getting directions, searching for something on internet, checking weather updates, texting or calling someone, playing music, checking email, setting an alarm, viewing sports updates, etc. With voice search gaining attention with its manifold benefits, it becomes essential for every business owner to focus on index that will change in response with the technology. Google is clearly pushing interactions that will be screen-free and eyes-free.
What we can say is mobile search is just a step on the way to voice search. Rather than considering mobile/desktop search, it is time to think about SEO and search marketing in terms of voice search. Placing a priority on your mobile experience with voice search in mind is of great importance for now. Google keeps on making frequent changes. So, always stay up to date with the latest resources. You can also partner with Digital Marketing Agency to stay one step ahead with latest information and techniques to succeed in the digital space. Get started now!