Happy New Year 2019 – Business Growth From Omni-Channel Marketing Over Multi-Channel Marketing
“Happy New Year everyone … 2019 is going to be a game-changing year for businesses due to changing social, political and technological trends.
In a complex ecosystem, it would be very important to position yourself to connect with your customers in a seamless, integrated and consistent manner.
Welcome to world of Omni-Channel Marketing. We are sure, all businesses adopt a Multi-channel approach to generate business.
For B2C models, your business could have an offline shop/store, a website that sells, an Amazon online shop, social media platforms, mobile apps for customers to log in and signup/transact. However, social trends show that customers may not be starting and closing a transaction on a particular platform. They could start researching via your website, check your Amazon store and ultimately buy from your local store. Your marketing has to integrate this user experience and stay connected with your customer throughout his journey to give him the confidence and security to buy from you.
For B2B models, this becomes even more important to integrate all your marketing channels since the “research to decision” cycle is much longer. Therefore maintaining that user connect consistently, addressing changing requirements seamlessly and integrating your solutions becomes critical.
Hence, businesses need to move from Multi-channel to Omni-channel approach.
If you are a business looking to go or grow online and need to know more please write to us on firstname.lastname@example.org and our team will help you with assistance/consulting as needed.
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