How B2B Marketers Can Leverage Business With Linkedin Native Videos?
Visual content, video promotion and marketing are buzzwords nowadays. Youtube and Vimeo started this big boom. Facebook and Twitter added support for live and pre-recorded video then and now popular professional networking site LinkedIn is supporting native video.
If you are wondering what would make LinkedIn to embrace insatiable moving pictures? Well, research shows that even businessmen prefer to watch instead of reading on the same topic. Certainly, video is the new face of market nowadays, and businesses have to adapt this wave as a general rule. And when your audience prefers visual content, certainly it’s time for brands to make a smart move and provide them with it. However, why native videos on LinkedIn?
Let’s explore more on this. LinkedIn is gradually rolling out its video capabilities. If you have video enabled account, you will see a camera icon located where you usually post to your feed. It is possible to upload a pre-recorded video on desktop, whereas it is possible to create a video or upload from your photo gallery on mobile.
Why B2B Marketers Need to Care about LinkedIn Video
It is possible to embed YouTube video in your LinkedIn feed posts. However, with native video, you can have more engagement. Research shows that native videos generally get 10 times more share than embedded videos on Facebook. So, rather than linking a YouTube video and missing out on a significant chunk of potential audience, you should focus on native videos.
For B2B marketers LinkedIn really matters and hence the native video too. However, the LinkedIn audience is different. This platform is particularly for business. Here people look for feeds that can help them with a competitive edge, advanced knowledge, further their career or jobs. Therefore, relevant, professional video content is apt on LinkedIn. Analytical capability of this professional platform is another important reason to consider native videos on LinkedIn. The demographic data can be of great use for B2B marketers. This data can prove to be useful in redefining your strategy to hit and engage the right audience.
Furthermore, LinkedIn is expected to treat native video preferably over the embedded ones. This platform has already shifted from a pure timeline feed to an algorithm-based feed.
Using LinkedIn native videos :
If your brand is the same on LinkedIn and Facebook, then you can share the same content and videos. However, Facebook audience turns to be more casual and hence the videos as well. So it is better to create different video content for your LinkedIn connections, as this platform features professional audience.
You can use LinkedIn native videos to introduce yourself and your business. You can also tell how you can help people. Videos featuring answer to FAQs in your company or industry, instructions and demos are more likely to get more views. Video is helping brands to amplify. Video is going to stay here and it’s the right time to think wise and act smart.
You can partner with a professional video promotion marketing company or social media marketing company for further details. Start investing time and effort into creating professional videos for LinkedIn and this will surely help create positive impact. Get started now.