How Small Businesses Can Build Their Brands On Budgets?
Interesting and Critical Customer Questions and Thoughts from
Our Marketing & Sales Campaigns.
Amod and Trupti discuss frequently asked questions by customers during sales calls. The idea is to help customers to understand the underlying importance of having a long term online vision and pursuing it diligently and intelligently to achieve business goals.
There is a misconception mainly with SMEs about the branding part.
This is meant only for big and established players
For them the branding perception is TV /Radio media or print media that needs huge investment hence it’s ignored
So how they can go about branding thing?
See now, BRANDING is a very big term. But very simple definition of branding would be
“The ability for a customer to recall your name when he needs a service or a product is what is branding. He should be able to quickly recall your name.”
If he is looking for that specific service. This is what we mean by branding.
As a small business how this can be achieve?
Is probably the question of the people, Right?
In small ways it can be done. You take the step, I mean baby steps you cannot become a Nike or an Amazon overnight. So the idea is take baby steps that are very online ways to make it happen. And I’m coming with a specific topic and branding for a SMEs & small businesses. Which will be publish shortly. So stay tuned for that one.
But as a small business getting those key points like some of the other videos you can check out
• Getting your web presence correct.
• Talking to your customers regularly
• Connecting with customers with your offerings and services and what’s going on in the industry, Innovation and technology.
These are the ways to create your brand. So that when market is changing and the customer requirements are coming. You are ready with solution available. You can reach out to customers when it’s needed. That according to me is BRANDING. And therefore any business can actually brand themselves in this way. Okay let’s not get into the superfluous things of big advertising etc. That will mutually come when you grow. But, in your growing phase. This simple steps you can do to create a very good brand.
To start with they can start with online platforms. The only way to go about. Like first connect to the customers. That’s right, but it’s not just getting online. It’s again keeping that connect with the customer is so important in branding and if there is no connect with the customer, branding will never happen.
That is why to maintain that connect, have a good presence online presence and make sure you are connecting with customers all the time, listening to it. That would be the way to go about BRANDING.
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