Influencer Marketing – Is It the Next Big Thing?
Influencer marketing have been everywhere in 2017. Is it going to stay here? Is it worth your time and energy?
Well, influencer marketing involves tapping into an existing community of engaged followers on social media. It includes use of key brand advocates to get the word for you to the bigger market in an organic way. Simply put, rather than marketing directly to a big group of consumers, you pay to influencers to drive the message for you.
What is an influencer?
Influencers are specialists in their niches. Many of us think that influencers are someone with a large social media following only. Though an influencer is a social media user, who probably has anywhere from thousands to several million followers, he/she drives conversation and engagement around a specific niche / topic or discussion. Having highly engaged and loyal audience is of prime importance here. Remember, influence and popularity are two different things. Influencing is making someone do something different or bringing change in thinking or behavior. So when it comes to marketing, an influencer is the one someone who helps other people to buy from you.
How Influencers do this?
Consumer behavior has changed a lot. Today, it is just not about mainstream celebrities and television ads, social media channels contribute a key role. With reach, context creditability and salesmanship, an influencer has the right influence potential that proves helpful in marketing to those buyers.
An influencer plays a key role by sharing user-generated and valuable content. We can say, Influencers set trends in today’s digital world. Being at the top of the newsfeed; they gain attention of massive audience and attract shares, comments and likes and different kinds of authentic engagement that helps businesses in many ways.
So, what are the key elements of successful Influencer marketing campaign?
To make up your Influencer campaign big success, you need to focus on
- Clear and well-defined objectives
- Finding the right influencers to target an audience and deliver valuable content that can achieve the goals.
- Effectual tracking of campaign performance and objectives with relevant KPIs
With advancing technology and customer behavior evolving in a drastic way, it is time for marketers to think out of box. The young generation is highly gravitated toward social media to get information. Influencer marketing is an effective way to introduce shoppers to brands. Influencers who drive engagement and share valuable, authentic content are likely to gain attention as a marketing channel. You can partner with a Digital Marketing Agency to know more about influencer marketing. Get started now.