Intelligent Search Is Transforming What It Means To Rank
Gone are the days when organic search rank used to be the main concern of businesses in quest of online presence. Today, maps, reviews, myriads of shopping options, mobile first commerce and paid ads form an integral aspect of digital world. This has brought a paradigm shift in how we see what we see. This surely needs transformation in what drives business to businesses.
With big boom of smart gadgets, local packs and knowledge cards have swapped the ordered list of blue links as the prevailing form of search results. This has brought a great change in how a business needs to think about tracking business success in intelligent search.
The market is shifting its focus on Millennials and Gen Z as prime consumer market for online business and this makes it essential to go beyond the “organic stack” and change what it means to “rank.”
So, let’s have a look what it really means to rank in intelligent search?
- Develop Rich Location-Specific Knowledge for Map Apps considering the mobile savvy consumer base and rise in map-based queries as people search for particular products and items in apps.
- Better cultivate reviews and manage digital relationships as the search engines to reinforce and expand the trend. Generate and respond to reviews to appear in future map queries.
- Drive foot traffic by connecting inventory to online presence to meet, rather exceed the expectations of smart and technology savvy customers.
- Getting ready for Voice Search queries as well as marking up and structuring your content to be relevant with focus on changing consumer behavior.
It is clear that trust and rich experience forms the future of Search Rankings. Therefore, new tools to gauge and track success in intelligent search, across search and keywords formats, are gaining prominence to track and measure if a business is successfully reaching consumers.
As consumers are demanding more, running a business online is getting complex. The way to measure this is through a clear understanding of this new component of SEO. You need to exploit this opportunity and step forward with this shift. If you want to be more impactful and redefine business and brand, then the smart SEO services can help you capitalise on the opportunity to lead in the intelligent future.