Is Google EATing Into Your Search Results?
… and how you should address it?
In its on going quest to improve search results, Google is constantly updating and altering its search algorithm. They are also defining new standards to evaluate websites on a whole as opposed to pages.
E-A-T is one such standard introduced last year and provides good insight into how Google evaluates your online presence
E-A-T stands for Expertise, Authority and Trustworthiness. Based on various performance indicators, Google will establish an EAT quotient for your website when ranking on their search index.
Expertise has been qualified as Formal expertise and Everyday expertise. e.g. Doctor recommending medicines for common cold is formal expertise while your mom using household remedies to cure the same common cold is everyday expertise.
Google can now map search context with expertise level/category and show results accordingly as explain by Amod in example shown in the video.
E = Know it All (be a master at your art)
A = Been there, done that (have relevant and long experience in your field)
T = Strong reputation
This is one EAT no will discourage eating from. The more you EAT, the better for your online health.
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