Is Your Site Prepared for Google’s Mobile-First Index?
Google’s mobile-first index is hot topic nowadays. Since last few months there has been a lot of buzz about this change to the way Google’s search index will rank sites. With mobile searches getting more importance than the desktop ones on Google and changing user behaviors, it is obvious that relevant mobile results are contributing a key role for the search engines. Google always keeps on making web mobile friendly and this is the latest development in it.
However, there is a lot of confusion about it and many average business owners do not know what to do? How to check if a site is mobile-first index ready? What changes need to be done? Is it just enough to have a mobile-friendly site?
What is the mobile-first index?
It is actual a most important shift regarding the way content is discovered, assessed and prioritized by Google.
Google is going to create and rank its search listings on the basis of the mobile content version. It will be used even for listings that are shown to desktop users. The desktop version will be used only if the mobile version is not available. With searchers on mobile growing at a fast pace, Google aims to provide users with the best possible user experience with search results.
How to check if your site is part of the mobile-first index?
As suggested by John Mueller, you should have a look at your log files to notice the transition. A site gets about 80 percent of Googlebot desktop crawl and around 20 percent is likely to be from Googlebot smartphone. If you notice reverse trends, then your site has been moved to the mobile-first index.
How to get ready for the Mobile-First index?
There are a couple of recommendations by Google about this. Those who don’t have mobile version of website need not to worry about it. Whereas, those who have mobile versions of sites need to make sure that contents and links are alike to your desktop version in order to make Google continue to rank website as it did with the desktop version.
Let us have a look at important points to consider on for optimizing a website for the mobile-first index:
- Crawl budget: Make sure to optimize your crawl budget for mobile crawling.
- Content: Make sure that the same user-friendly, qualitative and informative content is available on mobile version as well. Structured data is also important for better indexing.
- Performance: having good performance on both versions is of utmost importance.
- Internal linking: Check if mobile version makes use of dynamic serving or separate URLs from the desktop website, as this can lead to user experience issues and internal linking problems.
Certainly, the mobile-first index is going to bring changes. Keep monitoring the move. Make sure to maintain your search visibility by preparing your site for the mobile-first index. Partnering with a professional Digital Marketing Agency can be a smart step to know about latest updates in the digital space. Get started now.