Is Your Webpage Keyword Relevant?
When it comes to improving your web visibility, simply guessing what your target audiences are looking for online is not likely to get you very far. Successful SEO campaigns are based on facts – real consumer search behaviour. You need to dig deep to uncover the terms your customers are really using on the web, so you can learn to “speak their search language.”
When you’re ready to choose keywords for your search engine optimization campaign, there are certain key factors to keep in mind.
- Keyword volume – Keyword search volume is a valuable indicator of a term’s popularity at a given moment. It can have a significant impact on search engine optimization, which means that you must choose keywords that people are actively searching for when using a search engine like Google. You can check keyword search volume by using a variety of online tools such as Wordtracker.
- Keyword relevance – A keyword must not only be popular among searchers, but relevant to your site’s content as well. By using keywords that let people know what they will find on your site, you can reach those visitors who are truly interested in your products and services. Search engines value relevancy when assigning rankings, so they’ll be checking to see that the keywords you use in your meta tags are also used throughout your site’s content.
- Keyword competition – A simple search for a given keyword will tell you how many results the search produces – in other words, how much competition you have. The more sites that rank for the keyword, the more difficult it will be for you to compete. You can improve your search engine optimization results by finding keywords with high relevancy and low competition.
- Keyword Focus – Broad keyword phrases are almost always going to make it impossible for you to achieve a high ranking. Try narrowing your focus to target your products’ niche audience by expanding your keyword phrase. For example, a beauty supply Web site might try “professional hair care products” instead of “hair care”.
Selecting keywords is just one aspect of your search engine optimization campaign, but it is an important one. Your search engine optimization success depends on finding targeted keywords that have the right balance of search volume, relevancy and competition.
If you need professional help, connect with a website design company for building robust website.