Ranking High On Google? How Is It Impacting Your Online Business?
Congratulations if you are ranking your website on Page 1 of Google’s organic search listings (these start below the four sponsored listings on Google’s search page). That will have taken a lof of effort, experimentation, analytics to arrive at this position right?
QUESTION for you: What was the purpose of ranking on Google?
Branding? to get keywords ranked so your website shows up for every keyword creating brand value in mind of the searcher?
Business? to pull traffic from search and generate inquiries for business?
If it is about BRANDING, then you have successfully achieved your goal. Now, you need to work to keep your rankings in place (competition is always trying to displace you) and enjoy long term branding value.
If it is about BUSINESS, then we have another question for you.
How is this positioning impacting your online business?
Is it increasing traffic or inquiries?
From Google studies, it has been established that top ranking in Google will get you chunk of search traffic. Great! Is that traffic
– remaining engaged on your website? are they getting what they are looking for?
– connecting with you for business? phone calls – inquiry forms – subscriptions
– are they buying from your store cart?
All this needs to be mapped to establish benefits coming out of this ranking. If the objectives above are being met, awesome. You are doing great. If not (based on our experience most cases), then there is a gap in understanding somewhere.
Lets us understand that ranking high on Google alone will NOT assure you of your business goals. Understanding your audience, creating content for your audience, keeping them engaged and most importantly converting them to paying clients will help achieve your business goals consistently. That is Google’s vision for you.
For all you businesses obsessed with Google Rankings, take a minute to understand your business objectives and goals. Define a strategy with help of an expert online marketing professional company or consultant and grow your online business consistently and sustainable over the long term.
If you have any questions or need help creating successful online strategy for your business, do write to us at firstname.lastname@example.org