SEO Pricing High/Low- Find Out The Right Cost You Should Pay For SEO Services?
Customer Questions and Thoughts from Our Marketing & Sales Campaigns answered by Amod Inamdar.
Question: Common question our business team usually faces while interacting with customers about service offerings is that Why our pricing is higher?
I think this is an industry-wide issue not limited to our industry only.
In India it’s it comes down to pricing ultimately. Right? So pricing is a very relative term. Higher Lower. There will always be someone who is higher there will always be someone who is lower. So how do you really evaluate, what suits you best?
Before I really explain this I want to give a very simple example.
E.g. You buy a refrigerator, say A which is priced at Rupees 10K and then you need to maintain it yearly. Say your maintenance cost of this refrigerator is Rupees 2K a year.
So in 5 years the amount of money spent on the refrigerator is how much?
Rupees 10K base price + Rupees 2K*5 = Rupees 10K i.e.
Total= Rupees 20K you have spent on refrigerator A. Correct?
Take a case refrigerator B which is priced at rupees 15K but its maintenance cost for every year is rupees 500. OK so in B scenario, in 5 years you are going to spend how much?
15K+2500= 17,500. In 5 years A your expense was 20K and in B expense is 17.5K.
But your buying price for A was low & your buying price for B was high.
Which is a better deal? This is the question.
So you will always see in some cases your initial costs may seem higher, your maintenance cost will go lower over time. This is the kind of evaluation businesses will have to do when they look at offerings and not just put Price A vs. Price B in any deal.
This is very important because you will see that there is a very important and very funny Hindi phrase but it’s very relevant it says that “Mehanga Roye Ek bar aur Sasta Roye Bar Bar” i.e. if you buy something sasta use apko constantly maintain Karna padega.
So keeping that in mind it is very important that businesses evaluate ROI & this is exactly what we are always harping LONG TERM. This is not a one-time investment. This is long term. So you define ROI for the long term and then evaluate the pricing. Rather than looking at the small pieces of pricing that are there i.e. one-time investment, exactly.
If that is done then you would always find someone who is better someone who is lower. So those things will always happen.
Then you should also be ready to evaluate cost that’s you might have to do when you are changing your provider, lets’ say in our industry we see that every 6 months generally businesses change their SEO providers. Have you evaluated the cost of that?
You have to find a new provider, you have to explain to him the case again Okay pass-on the access, then he starts his work, then he’s delivering.
Time Money & Effort everything. It’s a huge cost. Instead, you put up more effort in finding the right guy, making the right investment and then that we way it will give you better results. Right?
So to summarize the aspect should not be higher or lower pricing.
The idea should be RIGHT pricing and to be able to arrive at right pricing, you need to be able to evaluate your ROI. At least 24 months ideally 36 for SEO campaigns. But at least 24 months, list down, get the agency to list for 24 months what would be my costs, what are the plans? How you can deliver for me?
And then you evaluate whether your real pricing is going to be high or low.
So don’t go for high or low, I would say go for the RIGHT price which is a right for your business. That’s’ most important.
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