Social Media And Generating Leads
Did you know?
Around 1 million new active mobile social users are added every day.
Nearly 1/3rd of the world uses social networks regularly.
Truly, social media use is growing and growing. The business and marketing world has also started focusing on it as a crucial part of digital communication strategies. Social media is playing a role in delivering measurable results in branding, leads and sales. Furthermore, it arms businesses with the ability to expand reach at a low cost. However, many of us relate social media just with branding and not sales. The potential of social media is much more than just a means to connect with customers and grow brand. If used correctly, social sites like Twitter, Facebook, Instagram and LinkedIn can prove to be beneficial in generating web traffic and real leads for a business. In addition to producing measurable results, social media lead generation is cost effective.
So let’s see how to turn your social media marketing campaigns from a customer service and branding tool into lead generating machines?
The techniques used for generating leads partially depend on which social media site you’re focusing on. So you need to know your audience and pick the correct channel. If you are not sure which site your target demographic is on and want someone professional help, then you can partner with an experienced social media marketing company that will help you with the user bases of all of the top social media sites.
Generating Leads With Facebook:
Running paid ads can be an effective way to generate a significant amount of leads through Facebook. Moreover, Facebook Ads can be budget-friendly as compared to other networks. Think about drawing user attention with contests. Facebook also lets you to setup custom tabs on your Page. Link tabs in your paid ads or posts. Rather than treating Facebook as a means to get likes, focus on the type of content you post, running ads and even the tabs that will help generate leads.
Generating Leads With Twitter:
Promoted Tweets can be given a little more priority here. Create events, use Twitter cards, track brand mentions that will help get leads rather than just growing your audience.
Generating Leads With LinkedIn:
As this top social media site for B2B leads caters professionals and networking, you can use techniques like directly contacting decision makers, offering a free sample, LinkedIn publishing, get on Slide-share. This social site is a natural lead generation tool that can help you generate high quality leads.
Generate Leads on Instagram: Instagram is well-known for deep conversations and you can use it to increase user engagement. Use creative and interesting videos and create Unique Hashtags to help generate leads.
All in all,
- Use multiple channels
- Invest in research, know your target market.
- Stay active
- Develop a strategy
- Have a clear focus with long-term plan.
- Be consistent
- Portray your expertise.
So, start your quest to generate high quality leads with social media channels now.