There’s no question about it; today’s consumers are a lot harder to market to. It’s not that there is a lack of means to communicate with, but rather that consumers are a lot more skeptical of advertising. In some instances, they might even ignore it completely. This is not really...
Do you want to give yourself an edge over the competition? Well, the event industry keeps evolving. From the rise and proliferation of social media, innovative features, new tech tools, increased focus on engagement and new market segments, etc. there is something new to follow. Keeping up with latest updates...
The holiday shopping season presents a prime opportunity for retailers to acquire new customers. It’s the time of the year when consumers are eager to shop, and this often leads them to visiting retailers for the first time. The key for retailers is to make sure it’s not their last...
A visitor is an opportunity for conversion, which could mean a lead, a customer. But no traffic means no conversion. There is a huge demand for high value content for lead generation. Content marketing generates three times more leads than traditional marketing strategies. That’s why content marketers work so hard...
Companies have terabytes of customer data, but most of them are using only 10% of what they collect and are unsure how to turn data into sophisticated, personalized cross-channel marketing. Leveraging data enables marketers to present the right offer and the right product to the right prospect. With artificial intelligence, prospects...
Whether it’s on a small scale or a large scale, onsite or offsite, planning and executing an event is an immensely complex task. Corporate events, which require a high degree of perfection, are especially challenging. Working on a fixed budget and a tight deadline, and at the same time ensuring...
How many emails do you get every day? Do you open each and every email that you get? Well, most of us have inbox featuring a huge list of unread mails. Almost 2 to 3 hundred of billion emails are sent every day. We might be getting a tiny fraction...
Are you measuring the success of your email marketing efforts? Though you optimize your campaign correctly, it is essential to know if you are achieving your goals and the only to do it is to identify and analyze the relevant data. Figuring out which metrics are essential in order to...
Top tips on how not to ruin an email marketing campaign Wondering why your email marketing efforts are not showing any results? Are you sabotaging your email campaigns? Email marketing is one of the popular and usually most successful forms of digital marketing. However, it is like a well-known restaurant....
Build Subscribers, Avoid Irrelevant Mass E mailers:- Email is a powerful marketing medium “IF” used the right way. Far too often, most businesses buy these databases with thousands of email IDs and shoot emailer hoping for some conversions to leads. What does your experience say? How have some of your...
Are you looking for innovative ways to experiment with your email marketing? Want to increase engagement and conversion? For every online business, Email marketing is a brilliant way to interact with its customers. Video is getting high prominence as a powerful format for marketers in digital space nowadays. Nowadays people...
Festive season is round the corner and it’s time to strengthen your tie with your online presence. Research suggests that people tend to search for the gifts and presents online and in order to mark your presence on search engines like Google it is essential to start preparing your website’s...
Welcome once again to ZYT Internet School! Hope you have already gone through earlier three newsletter series and would have understood it along with the updates about internet marketing. Here we are with the next interesting series of newsletter Social Media. Our earlier newsletter series incorporated – Series 1- Business...
Having a quality website enhances the chances of your business in achieving its marketing goals. The website can be used to advertise your products and services, inform and educate the internet users or entertain the internet users. For the direct sale, e-commerce website helps you to boost your sales revenue....
Have you really utilized the power of email marketing for your online business? Unleash the power of Email Marketing for your Business! Probably the most underrated of all marketing techniques (mostly due to poor open rates and conversion rates if done in the traditional mass-blast campaigns), this technique has shown...
Is it right to start your business without any plan? Would you invest huge amount of money in creating add for your business and place it in the no traffic zone? Would you place your listings or yellow pages in irrelevant categories and wait for a call? If you are...
