2017 – The Year Of Influencer Marketing
Have you heard of “Influencer Marketing”?
Let’s first understand what an influencer is?
An influencer is a person, group of people who can influence or convince members from their community (fans, followers, customers etc.) to do a particular activity because they have reputation, trust in that community the followers will tend to take action based on the influencer’s call.
“A BRAND IS NO LONGER WHAT WE TELL THE CUSTOMER WHAT IT IS – IT IS WHAT CUSTOMER TELL EACH OTHER WHAT IT IS”
How can businesses find influencers?
We need to understand and have a strategy build around this concept.
• To FIND right Influencers
• To market TO them
• To market THROUGH them
• To market WITH them
Influencer marketing covers all these four activities for effective results.
More on this .. coming soon! Stay tuned.