Three Reasons Why SEO Campaigns Bring Irrelevant Leads For Your Business
Are you trying really hard with your SEO campaigns for getting junk or irrelevant leads for your business?
Well that means need to understand three reasons, why this could be happening for your business?
1. Reason number one: Incorrect Audience Profile.
The focus on quantity rather than quality. We really emphasize Google rankings and traffic as key metrics in our campaigns whereas the objective should be define customer. Can you imagine if you are water cooler company manufacturing 50 liters water coolers can you market to a company which is of 5000 employees or if you are 50kva UPS generator company can you market them for a company which is less than 25 computer systems? You make your inquiries, you meet up to them, make technical presentations, but conceptually there’s a big mismatch, hence irrelevant.
Therefore defining that correct audience, defining who has the potential to buy your product is the best approach.
Would you want to talk to 15 targeted customers or handle 150 general calls in a day?Therefore please remember get your audience right. Target customers not traffic.
2.Reason number two: Are You Engaging Your Customers Enough?
In Most websites and social media we have our company products/ services information about us.To showcase the customer, frankly in the initial stages the customer is not interested in knowing you. He is most interested in what is in it for him and therefore as a business you must be able to really talk to him about his problems, his issues on your content. If that happens then that engagement begins. Then he will feel like talking to you.
A simple example checks your website form. What is it about?
Does it ask for a name and email or phone number and a text box saying please give us more information on your query. Is that engaging enough? No.
The idea would be to ask questions to know more about specifications and then you will be able to really respond to him that way. This way the customer engages himself in answering those questions and understanding that you have a basic idea of what you’re trying to hit him with.
There are so many sophisticated tools around where you can really analyze your websites engagement metrics. So please go ahead and do that.
Remember an engaged customer buys from you and stays with you.
3.Reason number three: Inconsistency in Marketing and Constant Change.
95 percent of SEO campaigns fail because of this. That’s why it’s very important to plan well up front and then be patient for the results. Very often has been seen that once a plan is rolled out in two or three months. If the results don’t start showing up. There’s a tendency to change, look for the next best thing look for a change. Make a new methodology. Happening with you?
No that’s flaw planning. Therefore once you have your plan rolled out make sure you stick to it.
Make sure you are patient enough to see the results coming in and if the plan is well done then results will come. Therefore plan well and be patient to see the results coming in for your business.
So those were my Three Reasons Why SEO Campaigns Bring Irrelevant Leads For Your Business. What are yours?
Please feel free to share your thoughts ideas with me and we can get discussing.
Until next time bye.
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