Voice Search: Is Your Website Content Ready?
Anything which makes life easier is sure to win popularity. Speaking is obviously more convenient than typing. That’s the reason people have started using voice search on their smartphones or tablets.
Impact on SEO
The impact of voice-search is far more wide-reaching than it may seem initially. Local businesses need to get prepared for a revamp. The biggest diversion from conventional search is that when using voice search, the language and desired information is different. There could be absence of keywords in voice search, so keyword searches may not prove as effective. Rather than links, users want direct answers when they perform a voice search. Voice search is going to shake up the marketing strategies and how you achieve the search results.
So, the marketers need to adapt themselves to the changing environment. This can be done in a number of ways:
- When determining target keywords and content, keep in mind the conversational nature of voice search
- Develop questions that searchers may ask and make sure you have content that answers those questions. This could include adding Q&A content to your site
- Ensure your site is mobile friendly
- Cross-check how your name, address, and phone number appear in listings across the web. Google uses this information to rank your pages in local search
- Use long-tail keywords
- Improve your website speed – The fact that most searches happen from people on the go makes it important to ensure your website renders well and quickly. Do a page load test to see if your website is loading fast across all browsers and devices.
Do you have any plans for incorporating voice search in your content strategy? What specific challenges are you facing regarding it? Please share your thoughts and insights.