What Is Remarketing? How Does It Help My Business?
A lot of customers are asking about Remarketing, especially Google Remarketing and how it can help their business? or if at all?
To understand remarketing, it is a method of re-connecting with your prospect without having any footprint (atleast something you can control) or details about them. Isn’t that powerful?
Imagine, someone lands on your website through Google search. They look around your website for services/products and leave without a purchase or signup or an enquiry. How do you read this scenario? A lost customer who probably didn’t connect with your product or had budget constraints?
No. Most customers dont make a buying decision on their first visit. They like to research, look around and then make decisions. This can take time and as time goes by customers push requirements at the back of their priority queue.
What if there was a mechanism to keep that requirement live and fresh in his mind? What if he saw your product Ads outside your website while they were surfing elsewhere on YouTube or Gmail?
Remarketing works on this principle and is a proven technique for improving customer reconnect and influencing him/her to make those buying decisions.
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