When Is The Best Time To Post On Social Media Channels?
Social media is one of the top ways to strengthen your brand and business. However, is it enough to just post content on social accounts whenever you want to? Will it make you reach your intended marketing goals?
Well, Time plays a key role in posting content on social media channels. So, when is the best time on social media?
Browsing behavior of users on social media vary drastically. Different days and times work best for different businesses. Also, each social platform will have a different time that works best for the audience. For example, time, which works best for Facebook might not work well for Twitter platform. Good post timing is dependent various factors on your business goals, the social media platform you want to use, your target audience, time zones you want to target, etc.
- Instagram: Sunday, Tuesday and Wednesday are the best days to post on Instagram. Instagram posts on Tuesdays show highest level of engagement, whereas the best time to post photos on Instagram is 11AM to 12 AM. The best time to post videos is 10 AM to 11 AM and 1 to 2 PM also shows high level of engagement.
- Facebook: Peak audience activity is observed on Wednesdays whereas timing 9 to 10 AM on Thursday is the sweet engagement spot. Weekends receive low engagement on Facebook.
- Twitter: Tuesdays and Wednesdays show the best audience engagement on Twitter. Time window between 11AM to 12 AM tend to be the best timing for brands to tweet.
- LinkedIn: Tuesday, Wednesday and Thursday are found to be the best days to post on LinkedIn. For visibility and engagement, weekends and after work hours prove to be the worst times to post on LinkedIn.
- Most viewers watch Videos on Youtube on weekends.
Remember, the times listed here are averages. You need to find what works best for your business on different social media channels at different times. The best way to find out the best day and time to post on social media for your business is to keep testing. Different social media management tools can also be used for this. You can partner with social media marketing agency to determine the best social media strategy for your business.