Why Are Customers Leaving Your Website Without Making A Purchase?
You have just launched a new and improved website featuring compelling copy of content and polished product images. You’ve invested lots of time, efforts and money designing, optimising and marketing it and which is making you get tremendous traffic to your website. However, you’re losing sales. Why most of the visitors are leaving your website without any action? Why only few of the visitors are getting converted into customers/leads? Is Your Website A Dumb Showcase or Smart Business and Brand?Well, most of the times we focus on making a website sleek and flashy. We optimise it for the search engines. However, we need to focus on conversion rate optimization as well. Certainly, every small, medium or large business wants to mark presence, succeed and make a profit. Objective is not to just have the best website that is visited by numerous visitors. Customers need to make a purchase ultimately and this is what every business strives for.
So, how to improve conversion rate optimization?
There are numerous points to consider:
CTA- If you intend visitors to move ahead and make a purchase, then guide them correctly through clear steps. Visitors should not get confused with various colours and buttons. Remove all the necessary clutter from webpage. Make your purchase CTA clear to your would be buyers.
Give Customers Reasons to Buy- in today’s highly competitive and digital era, it is essential to give your website reasons to purchase from your website. You need to build trust that will make them to prefer your business and make a purchase. Samples and case studies from your earlier projects, testimonials, recommendations and reviews etc. can help you highlight your business and values and persuade visitors consider your website to make a purchase.
User experience- best CTAs will not work if your website offers a poor user experience. A positive experience makes visitors to develop trust and buy from you. Cluttered, slow to load website with poor content is not at all impressive for customers. Customers will leave your website and look for other options. Think from user’s point of view and make sure to include the user experience elements.
Above mentioned are top considerations why users leave a website without buying from a website. There are many other considerations like right images and colours, right wording, video optimisation, customer support and lots more. Furthermore appropriate shipping and delivery options, product costs, outdated design, outdated plug-ins, complex navigation structure are some of the other considerations you need to focus on.
Converting customers is the prime objective of almost every business. Above mentioned points and considerations will surely help you to optimise your conversion rate as your website SEO. If you think you need to work on your website/improve your marketing efforts or want to have further information, then experienced and professional digital marketing agency can help you with appropriate conversion rate optimisation. Get started now.