Let Mobile Marketing Be the Ace Up Your Sleeve
There’s no question about it; today’s consumers are a lot harder to market to. It’s not that there is a lack of means to communicate with, but rather that consumers are a lot more skeptical of advertising. In some instances, they might even ignore it completely.
This is not really surprising when you consider how much marketing info your average consumer receives during the day. They see it while reading papers in the morning, when they open emails, when watching TV, when blowing off steam on Facebook, and so on. You get the idea.
This leaves marketers with serious questions about which marketing method is going to work best for them and their target market. We can’t comment on all of the potential campaigns at the moment, so we’re going to zone in on one SMM companies like to do – mobile marketing.
To that end, you’ll see a comprehensive infographic on the topic posted underneath. Take a few minutes to read it through, and you’ll learn about the statistics supporting the use of this platform to market to your clients.
You’ll learn more details about the different forms that mobile campaigns can take.
Here’s a spoiler – there are a lot more options than just sending out an SMS.
In all fairness, though, we could talk all day about the effectiveness of this method, but you’ll want to see real-life evidence of how it works. That’s why the team at 99firms also included some actual examples of this kind of campaign in action, along with tips that have helped large companies make the most of it.
It could be as simple as the text message that Ford sent out, or more complicated like the app developed by Halifax. The beauty of using this kind of campaign is that you can scale it up or down quite easily. Don’t have the funds to develop an app? No problem, focus on SMS campaigns instead or use Bluetooth marketing.
The point is that this is a versatile medium with a lot of different options. You can learn more about them and get some inspiration at the same time by checking out the infographic.
Do let us know your thoughts on which are effective online marketing media’s for your business. Write to us in comments.
Credit: Max Chekalov, Content Developer, AppGeeks