Tag Archive for: #2019B2BMarketingTrends

How To Plan Your SEO Campaigns For Leads, Sales And Online Branding?

How To Plan Your SEO Campaigns For Leads, Sales And Online Branding?

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Hello Everyone!
A lot of people ask me this question when I meet them, what is the basic principles of SEO success?
And the reason is that they have either burned cash, trying to experiment or work with agencies or outsourced providers or themselves & not being able to achieve real, long term business benefits using online marketing.
In this video, I’m going to tell you 3 Key Principles to effectively used to make your SEO campaigns successful & work for your online business.

1) Think Long Term:
This is the most fundamental mistake most businesses make. They look at online marketing as a quick fix, a quick result driven, a quick money rich kind of an approach. So that once you put money online you get a major business. But in that kind of an approach you will always see results coming in bursts & actually do really well, sometimes will not do well & then you really analyze it for a period of time, you will find that you actually lost money rather than making it. Therefore having a long term vision is very crucial.
Take the help of experts to really understand how to plan for the long term & make sure there are campaigns 12/24 months. This is very important. Because only then you will be able to see real online growth for your business.

2) Be Adaptive:
Now I may have the longer vision, but if I am not adaptive, I will panic too soon & I’ve seen customers panicking within 3-4 months of the campaign & hey nothing is happening, nothing is working for me. What to do? And I’m losing money.
Well, that’s where the adaptive approach is very crucial. Market place & competition is changing, technology is changing real fast & therefore if you be very rigid in your campaigns the chances of you panicking soon will be high.
As an example, I’ve seen so many customers come to me & say hey Amod I used to get a lot of traffic visitors from Google 3 years ago, but today nothing is happening.
So my counter question to them was OK, what kind of changes you have made to your campaign? They said NO, we do the same things that we did.
So how are new results going to come out? Because Google has moved ahead, their search algorithms, their metrology of evaluating websites has tremendously changed. Your competition is coming, they have adapted, they have made the changes & that’s why they’re doing better than you.
That is why being adaptable is very crucial. You need to be able to adapt to the market, to competition & technology at the same time. A lot of productive this thing is learning is about unlearning as well. You need to be able to unlearn a lot of things & adapt to new things. We will have a separate video on this aspect coming soon. So being adaptive is the way to move ahead.

3) Having The Right Support:
Now in most cases businesses either stop their campaigns on their own for lack of resources or they have the technical expertise to do it or they feel that they can be managed in-house for the right results or they outsourced it to 3rd party agency or freelancer considering that they know the game & the marketing will yield results. However in most cases which has been observed that over a period of time when the evaluation is done the desired or the perceived goals or objectives are not met.
And this is where having the right support is crucial, because in the market what we really see is there are more packaged solutions available around for e.g. you create a social media or Google ranking or generate XYZ traffic kind of packages.
So it’s all getting packaged type, with no overall br& value or business value happening. Therefore you need the right support to think in an integrated manner on how platforms, which media, what strategy is going to work for you. And you as a business have to be a very key part of that discussion. Now once the goals are set you & your supporting team will work on that road map. Keep evaluating from time to time, be adaptive & achieve long term results for your business.

Key aspects to select support team:
a) Integrity is very important & grossly overlooked by businesses very unfortunate
b) Reliability in terms of how they’ve done? What kind of work has happened? What kind of results have been achieved in the market, reputation, etc.
c) Bottom line whether they can deliver on your goals.
You need to evaluate them. That’s why give that time in selecting your support partner.
Don’t rush. Underst& whether your vision matches theirs, energies match. Once that happens then you will see the results coming in.

So those were my 3 principles to apply to the business to get started online or want to really drive business results using online marketing.

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3 Budgets Important For SEO Campaign Plan

3 Budgets Important For SEO Campaign Plan

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Hello everyone.
You might be planning for an SEO project for your online business.
We talk about budgets and we only think of money as the aspect for defining it.
Right?
In this video, I’m going to tell you 3 Budgets that are so important when planning an SEO campaign.
Let’s take a look.

1) The Time Budget:
As a business owner, your most important investment in this budget would be your time. Most businesses what they do is they outsource their projects to agencies and contractors saying that you please do it on your own and show us the results without investing their own time into their project. It’s a cardinal mistake. As a business, your involvement in a project in defining the road map is so very crucial and therefore you must be able to devote and dedicate time. when planning for this project. Make no mistake, if you invest your time & budget, you will see a return on investment.
Big time. Please think this over.

2) The Skill Budget:
Make sure you have the right resources or you will hire the right resources for the project. Do not try to cut corners by cutting people who can just manage the show. You want skills to drive your campaigns, to get the results. Who can study who can research and adapt and who can really deliver on your business objectives?
Don’t compromise there. Get the right skills. Budget for that.

3) The Money Budget:
Now when you plan in advance, when you have the right skills, sometimes the costs can escalate. That’s right and therefore it is very important that during planning itself if you have certain numbers in mind you can define a staged approach rather than going all out, you can stage it in such a way that you can put in some money see the returns.
Then invest/reinvest some of that money again and keep on growing.
This can be done, but this has to be carefully thought out when planning for the project.
And this is exactly the point no.1 “Time Investment” is so important.

So as a business if you put in that time you can really work on the resources and the monthly budgets needed when planning for the project. This will not only save time effort cost but most importantly build and grow your ROI big term.

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3 Ways To Keep Your Website Safe/Secure From Malware

3 Ways To Keep Your Website Safe/Secure From Malware

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Hello Everyone,
Are these some of the issues that your website is facing?
a) Getting junk e-mails from your Web site forums.
b) Getting malware injected into a Web site pages and some gibberish texts show them on your web pages Or some of them they just don’t open up at all or they get connected to some other Web sites.
Then your site could be seriously infected.

I’m going to tell you 3 ways of how these issues can be rectified so that they don’t harm your online business.
1) Having the Right Server:
Now, most businesses outsource this activity to their website developer who has been given the complete responsibility of hosting the web site, the emails, etc.

As a customer, you really need to know the configuration of the server, kind of settings up there to protect their website.
Most Websites are on shared servers which means there are multiple sites on the same server. One site gets infected by a virus or a malware chance of getting infected into your site as well is possible. That is why getting that right server is very crucial.

Talk to your website developer today, talk to your hosting partner today and understand the configuration. Make sure there are sufficient security measures in place which we will be talking about in one of our #HowTo videos coming soon, that are needed to put up on your website as a checklist to ensure spam emails don’t come or malicious malware are arrested. So choosing that right server is so very crucial.

2) Design Basics :
Get your developers to design a Website with sufficient security checks.
For example:
• Writing very tight security codes,
• Having required https:// codes in place
• Having captcha buttons on your forms.

To ensure that these basic malware issues do tuck up.
Of course, there are rampant and too sophisticated advanced malware programs around which can create a good site. But with these design aspects, you can really at one level make your website safe and secure.

3) The Backend Support:
Now in case all the security measures and checks in place, there is still a malware attack, a virus attack or spam e-mails coming up on your Website.

Then what you need to do is to ensure that you have your back end system in place to address that problem immediately. It can happen, since its real world, there are attacks happening all the time across the globe. So if your website were to go down instead of panicking it would be right to immediately raise a ticket with your hosting partner and get them to clean the malware, to clean malicious code that has been injected on your website.

Some of these if you plan it very well, your hosting plan will cover up charges involved, in some cases, you may have to pay extra to get those malicious codes or removed & clean. Make sure you plan this when you’re budgeting for your website and server.

This will definitely ensure that their business does not go down or goes down for a minimal time. This is so crucial for online business.
So those were my 3 inputs for all businesses when working on their site security at a preliminary level. This is where as a business you can manage or observe or supervise it accurately at your level itself. There are high-end issues that need to tackle at the server or at developers.

But these are 3 things that you can really monitor yourself and make sure that your website is always up and growing for your business.

Don’t forget to subscribe us on YouTube. Like us on Facebook.
Look forward to your comments and questions.

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3 Myths About Google AdWords Paid Marketing

3 Myths About Google AdWords Paid Marketing

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Hello everyone.
In this video, we are going to bust 3 myths associated with Google’s paid advertising platform Google AdWords. Let’s get started.

Myth #1: Most businesses think that Google AdWords is the only way of promoting their business on Google.
Well, it really baffles, confuses at times and angers me about the lack of knowledge of online promotion with businesses. I don’t really blame them because the agencies, the freelancers the SEO that they have hired probably don’t educate them well. I think this education is so very crucial.
Have you heard of Organic Promotion? Have you heard of terms like SEO, SEM?
Basically, these terms are used to organically promote their business. This is so important.
Just by doing paid advertising what you can do is to probably generate leads and traffic for your business in a faster way. But will that really mean ROI for you? It’s for the second point that I will be up later. But paid advertising is not the only way to promote your business on Google.
Look at organic ways; look at ways that are more sustainable, more inexpensive than paid marketing to promote your business on Google.

Myth #2: Once I Start My Google AdWords Campaign I Am Assured Of Business.
Now, this is again a big myth. Unless your campaigns are well planned, well strategized you will be burning money for sure and this coming from my experience dealing with numerous customers who are just pouring money into Google AdWords without getting ROI and then by default method, and the maximum by 5th month, they used to come and complain oh not being able to justify the ROI that we are putting in Google AdWords and what can be done about it.
That’s when this case of what else are you doing and the question what else? What else we need to do. That’s the problem and this is where I feel like an agency, as a freelancer as an SEO working with businesses that are your primary job to educate your customer and customers on their own should also educate themselves. They should ask these questions to the agencies and SEOs. Try to understand organic methods to promote their business in the long term and use paid advertising in small ways for festivals or for a specific season that they want to target. It’s a wonderful tool in these scenarios.

Myth #3: If I don’t do paid advertising Google will never rank my website on their search.
that’s again a very big misunderstanding. Google’s organic search and Google’s paid marketing although they are closely linked, are actually not related at all in a way.
Paid advertising is a way for you to jump the organic search and show up above it so that the chances of getting click increases. That’s the way Google gets paid to get more traffic to your website.
But organic model is something that you need to build along with Google and therefore using tools like Google Console, Google Analytics putting them on a website, tracking your data, putting in right content with meta tags, etc. and keeping on promoting it organically will automatically help your website to go up, because Google has these crawlers/bots constantly crawling the web looking at web sites information and then based on what kind of searches are happening it maps and then ranks the website. This is a completely organic process.
Google is doing it on its own and that’s why the organic listings show up in Google. It has got nothing to do with paid marketing. It’s also a myth that if you are doing paid marketing you get a boost in the organic rankings that myth has been busted a long time ago.

So to summarize organic SEO for a long term paid marketing for the short term.
Use organic SEO for building long term health of your online business and use paid marketing to build muscle as and when you need. Use paid marketing very effectively when particular season’s festivals, or particular geographies or any specific opportunity that comes along the way.

That’s the way that’s a time when you can really utilize that paid marketing because paid marketing is very expensive. Organic SEO is cheaper and you can do it on a sustained basis.
Make no mistake, paid marketing will not ensure new business for you, unless it is very carefully planned and then mapped up at the back with a powerful sales-based system on your business part to address those leads.
So plan your paid marketing well, don’t rely on it 100%.
Look at other options and use organic SEO to build your websites or online businesses to a long term plan.

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3 Things To Make Your Google My Business Listing Ready For Local Search

3 Things To Make Your Google My Business Listing Ready For Local Search

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Hello everyone,
If you are a local business and have not positioned yourself on Google My Business yet, these 3 things are most important to address when you get your business out there on Google.

1) Get Your Business Correctly Verified:
Google has introduced a system of verifying your business address and phone no. as a part of a cleanup mission that they have started because in the past lot of cases were bogus or false business had been set up on phone numbers e-mail addresses.
And it’s really kind of given such a bad name because of wrong businesses being shown up and then customers are complaining that they are not able to reach the right place.

Therefore, this verification of an address and phone number is extremely crucial and make sure you have your address and phone number very correctly put up and then using the verification process get your business verified immediately.
In fact we have a video created specifically for this https://youtu.be/FPVfqJkcHsk, so do check the video link and get your business verified right away.

Have multiple locations? No worries, you can add up to 18 locations in one Google My Business Account. So, go ahead and add all those addresses. Make sure you verify and they are absolutely correct. Why? Because once they’re verified it is going to be attached to your business and most importantly once they’re published on Google, customers are going to use them to reach our place. To ensure they’re as accurate and as direct as possible. So that customers can reach your place.

2) Complete Your Business Profile:
Google has created enough sections for you to fill up as much information about their business as possible. Not just to assist the customer but also help their backend to really map your business to people in the search so that the relevancy is very high.

For example, there filters like Women only business or assistance for disabled people.
Isn’t that fantastic? It’s a real indicator for the customer they know what to expect when they walk into your store. So make sure. You have all those more details filled up don’t leave anything blank, put in your working hours, services & make sure you have some keywords in place when you’re putting the description. Very powerful, fill up everything

3) Connect Visually:
Google My Business has a section where you can add photos of products and services. Make sure you really upload photographs of your store to give the users connect and they know what to expect when they reach your store. Give them an idea of their products and services. Most importantly fill in as much information can as much as possible.

Because you want to map it with search as well because you want Google to really map your services that people are searching for you or searching for products or services.

Another important aspect is when customers come in to make sure they give you a review. Google is geo-targeting reviews. This is another of their filters to ensure correct reviews are given and not bogus ones. This means that when you give a review via a mobile, using their GPS they can really map whether you are actually at the store and not at other place or you are paid to get a review.
So using this geo-mapping they can really establish which reviews are genuine and which are no. Isn’t that fantastic? So make sure you encourage all your visitors/customers to give you feedback when they’re visiting your store.

So these are my 3 suggestions to get you to Google my business page really active and ready for search when customers are looking for your services.

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3Cs To Make Email Marketing Campaigns Effective And Powerful For Your Business

3Cs To Make Email Marketing Campaigns Effective And Powerful For Your Business

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Hello everyone.
Are you a business marketer and use e-mails extensively for marketing then I’m going to show you 3 Cs that will make your campaigns very effective and powerful for your business. Let’s take a look.

1. CONTACT:
Contact Is King. Customers are not looking for what you are doing. Customers are looking for what their problems are and whether you can help them. Therefore you must be able to position your content addressing customer problems, their pain points or their requirements.

Don’t talk around we have with this, we have that for your, avoid. These sections will come at the bottom. Start very topically addressing a specific area that you can have with the customer’s problem or requirements. Once you do that, the connect will happen.

Make sure headlines are very powerful again addressing their problem. Addressing issues not that this is the x y z offering that you are giving no.
Do you have this problem? Does your business suffer from x y z issue? This is the one that’s going to get you the through.
So make sure your content is very customer centric, customer focused. And then you get the click throughs and opens for everything else.

2. CONSISTENTENCY:
There are two advantages of being consistent:
1.With your emails hitting that email box frequently, chances of customers clicking through to check out what’s there increase and because of that, your e-mails from then on can actually skip the spam filters and get directly in the inbox. Isn’t that powerful, it’s that next step to reach out to the customer isn’t it.

2. If the customer is seeing the emails again & again consistently. He knows you mean business.
He feels you are a serious business. This is the first impression that you are creating without even talking to him. Therefore being consistent will be able to reach and hit out to the prospective customer becomes so important.

3 CONNECT:
Now this C is the final nail in the coffin as I say. Once you start doing the analytics of who is viewing who is opening your e-mails. You must be able to create control groups. You must be able to categorize you or viewers you will be able to create separate lists and hit them.
with specific content. This is very important. Don’t generalize. Don’t send the same Emailers to all your audience. Once you established patterns once you establish how viewers looking at your e-mails create a specific content for them. This will increase their viewable and chances of connecting with you.

So you are really trying to analyze what kind of contact they are seeing and being able to throw our content which they would like to see. And once the see content would like to see they would like to talk to you. And that’s how you create an opportunity to meet with them and explore opportunities Isn’t that powerful?

So those were my 3Cs: Content, Consistency and Connect to make your e-mail campaigns powerful and not just powerful. They mean business, for your business.

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3 Facebook Promotion Mistakes Small Business Make

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Hi everyone.
Are you a small business and looking to use Facebook for promotion. Then guard against these 3 mistakes that most businesses make when using the Facebook platform.

1. Incomplete profile.
95% of businesses that I review show that people actually do not complete their Facebook page information. Facebook has so many sections and areas where you can provide your business information, services, address, phone numbers and a lot of things that you can really showcase your business with. But unfortunately, businesses overlook this aspect. They just fill up the important points like phone no. address and the rest is just left blank. Wow, that’s a big loss. You are losing so many dollars on the table.
It’s very important that every section/area that Facebook is providing you to give information about your business must be filled. Not just for the user but also for Facebook to map you with that business and show up in search results when people search via Facebook.

Another important aspect would be choosing the right template for business. Did you know that?
Most of us see the standard template that Facebook provides, but they have a facility where you can choose a template based on your business. For better look feel, & areas where customers can look up based on your business. So make sure you find out the right template for your business.

2. SEO Keywords Vs Social Tags
A lot many businesses make this big mistake.
They do a keyword search/research for Google, find out what keywords are trending and they use the same keywords to map in their Facebook posts. Is this going to work? No

Facebook search works differently from Google search. What people search in Google, they will not exactly search the same way in Facebook. Let’s clearly understand that.

Therefore for your social, for your Facebook posts you need to get into the insights you need to get into Facebook search to understand trending tags, what kind of searches people are doing there and create a different set of keywords or tags when using on social Facebook posts. Very important.
Do not make that mistake of using Google keywords as social posts. Please review your campaigns today.

3. Paid Marketing Is Completely Ignored
This is another myth a misnomer in the market, that Facebook paid marketing is absolute nonsense. It’s not the case, depending on the type of business you are and if you in the retail business, paid marketing can be really beneficial for you.
However, it needs to plan carefully, correctly and very clearly defined metrics that you want to measure and keep tweaking the campaigns. You will see the results. Invest in paid marketing on Facebook and you will really gain for your business.

So those were my three points or 3 mistakes most businesses make when using Facebook as their promotional platform. So my urge is clear to all of you sitting out there to take stock and realign your Facebook campaigns and use it effectively for your online business.

I hope the session was useful. If you have any questions please write to us on the email shown on the screen. We can get talking. Till then Bye!

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