Tag Archive for: #SEOCampaigns

How To Plan Your SEO Campaigns For Leads, Sales And Online Branding?

How To Plan Your SEO Campaigns For Leads, Sales And Online Branding?

Hello Everyone!
A lot of people ask me this question when I meet them, what is the basic principles of SEO success?
And the reason is that they have either burned cash, trying to experiment or work with agencies or outsourced providers or themselves & not being able to achieve real, long term business benefits using online marketing.
In this video, I’m going to tell you 3 Key Principles to effectively used to make your SEO campaigns successful & work for your online business.

1) Think Long Term:
This is the most fundamental mistake most businesses make. They look at online marketing as a quick fix, a quick result driven, a quick money rich kind of an approach. So that once you put money online you get a major business. But in that kind of an approach you will always see results coming in bursts & actually do really well, sometimes will not do well & then you really analyze it for a period of time, you will find that you actually lost money rather than making it. Therefore having a long term vision is very crucial.
Take the help of experts to really understand how to plan for the long term & make sure there are campaigns 12/24 months. This is very important. Because only then you will be able to see real online growth for your business.

2) Be Adaptive:
Now I may have the longer vision, but if I am not adaptive, I will panic too soon & I’ve seen customers panicking within 3-4 months of the campaign & hey nothing is happening, nothing is working for me. What to do? And I’m losing money.
Well, that’s where the adaptive approach is very crucial. Market place & competition is changing, technology is changing real fast & therefore if you be very rigid in your campaigns the chances of you panicking soon will be high.
As an example, I’ve seen so many customers come to me & say hey Amod I used to get a lot of traffic visitors from Google 3 years ago, but today nothing is happening.
So my counter question to them was OK, what kind of changes you have made to your campaign? They said NO, we do the same things that we did.
So how are new results going to come out? Because Google has moved ahead, their search algorithms, their metrology of evaluating websites has tremendously changed. Your competition is coming, they have adapted, they have made the changes & that’s why they’re doing better than you.
That is why being adaptable is very crucial. You need to be able to adapt to the market, to competition & technology at the same time. A lot of productive this thing is learning is about unlearning as well. You need to be able to unlearn a lot of things & adapt to new things. We will have a separate video on this aspect coming soon. So being adaptive is the way to move ahead.

3) Having The Right Support:
Now in most cases businesses either stop their campaigns on their own for lack of resources or they have the technical expertise to do it or they feel that they can be managed in-house for the right results or they outsourced it to 3rd party agency or freelancer considering that they know the game & the marketing will yield results. However in most cases which has been observed that over a period of time when the evaluation is done the desired or the perceived goals or objectives are not met.
And this is where having the right support is crucial, because in the market what we really see is there are more packaged solutions available around for e.g. you create a social media or Google ranking or generate XYZ traffic kind of packages.
So it’s all getting packaged type, with no overall br& value or business value happening. Therefore you need the right support to think in an integrated manner on how platforms, which media, what strategy is going to work for you. And you as a business have to be a very key part of that discussion. Now once the goals are set you & your supporting team will work on that road map. Keep evaluating from time to time, be adaptive & achieve long term results for your business.

Key aspects to select support team:
a) Integrity is very important & grossly overlooked by businesses very unfortunate
b) Reliability in terms of how they’ve done? What kind of work has happened? What kind of results have been achieved in the market, reputation, etc.
c) Bottom line whether they can deliver on your goals.
You need to evaluate them. That’s why give that time in selecting your support partner.
Don’t rush. Underst& whether your vision matches theirs, energies match. Once that happens then you will see the results coming in.

So those were my 3 principles to apply to the business to get started online or want to really drive business results using online marketing.

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3 DONT's When Working On SEO Campaigns

Check out 3 Don’ts Of SEO Campaigns

In this video we’re going to tell you three Don’ts of SEO campaigns that you need to keep in mind.

This is a big mistake that almost 95 % of businesses make especially small ones, that they tend to stop the campaigns assuming that it’s not going to work for them.

In 3-6 months if they don’t see results coming up really fast, they feel, oh this is waste of budget now let’s stop it, this is not going to work for us. This is of a fatal mistake.
Do not stop your campaigns. Yes, you need to analyze and check out what’s going wrong.

Whether the strategy was correct, the goals set were correct. That is very important to do. But, do not stop. This is very important.

Now, this is another area where SMBs or small businesses suffer because at first whiff of a couple of negative reviews/feedback they get panic and they really don’t know how to handle the feedbacks, how to address those negative comments and then they really get paranoid.

No, this is an online marketplace. It’s an evolving one. It’s still maturing and most businesses even the big brands are suffering from this. So instead of panicking it’s best to address those reviews address those feedbacks that is going to build higher customer trust.

Please take this word and that’s how your brand is going to grow. So please do not panic. Cooldown. Take help if needed. And address those problems quickly.

Now many businesses just want to replicate what the competition is doing. Because they are doing this do this because they have a website,make ours better than them, they have a great social presence ours would be quickly good.

That’s a big mistake. Let’s understand this. Your business is unique and although they’re competitors who offer the same services or similar products their business is unique as well. Their goals may be different, their approach may be different, their price points may be different, and their audience will be different. There are so many metrics involved.

Therefore keep your business goals in mind and keep your audience in mind.
Keep your strategy in mind and plan your campaigns. Do not try to compare or compete with others. Go with your strategy and you will certainly succeed.
Do you agree with those 3 DON’Ts? Or You have your Don’ts to add to that lists?

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What Are The Top 3 Aspects When Budgeting For SEO Of Your Business?

What Are The Top 3 Aspects When Budgeting For SEO Of Your Business?

So in this video we are going to see 3 Important Considerations That Your Business Should Take When Planning For Their Online or SEO Campaigns.

Hello everyone with the new financial year just round the corner I’m sure all businesses are already starting to plan for the annual online marketing budgets Right?

  1. Establish Your Business Goals Very Clearly

For more often want happens is most businesses started with a generic approach they start with Google, with Facebook, with emailers, with SMS WhatsApp and everything that’s available online. I think that should be avoided.
Best way would be to clearly define your business goals up front.
Are you looking to ?
• Generate leads or traffic more subscribers by creating a bigger outreach or
• Trying to build a very solid online brand.
Now once this is established then creating plans selecting right platforms and creating a mix of organic as well as paid marketing will help you deliver on those business goals. So get those goals in place first it will help you really plan your budget for achieving those goals correctly.

2. Adapting to technology and marketplace changes along the way
Now what I mean by this is once the campaign is rolled out many businesses fall into the trap of being very rigid and following it very religiously which is good in a way, but time that we are living in technology is changing really fast. So there are new opportunities that are coming your way you must keep our eyes and ears open for that one.

The technology you may be using now which may become obsolete or be less effective as time goes by and then if you have the budgets on those technologies they will tend to lose more cash. Instead if you are open if you look at new opportunities you can move your budgets those new technologies, those new marketplace changes and make your investments more effective.

3. Budget for winners
Make sure you have your evaluation frequencies you have your evaluation intervals very clearly defined by up front .This would help you establish which platforms are working for you and platforms are not working for you based on the results you can switch budgets between the platforms.

For e.g. Facebook is working really well for you sit and solve the budget from Google today that does not mean that you stopped working on Google completely try to evaluate try established why isn’t working is there a problem at strategy level or at implementation level establish that by doing this you can ensure that you are not burning cash you are effectively stiffening or utilizing the stipulate budget in such a way that the best performers get more attention and that’s how you can really achieve your business goals.

So those were my 3 inputs on how you can look to budget for your SEO or online marketing for the coming business year 2019-2020.

If you have any questions or queries please write to us on the email id mentioned on the screen.

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