#GoogleAds

Hello everyone.
In this video, we are going to bust 3 myths associated with Google’s paid advertising platform Google AdWords. Let’s get started.

Myth #1: Most businesses think that Google AdWords is the only way of promoting their business on Google.
Well, it really baffles, confuses at times and angers me about the lack of knowledge of online promotion with businesses. I don’t really blame them because the agencies, the freelancers the SEO that they have hired probably don’t educate them well. I think this education is so very crucial.
Have you heard of Organic Promotion? Have you heard of terms like SEO, SEM?
Basically, these terms are used to organically promote their business. This is so important.
Just by doing paid advertising what you can do is to probably generate leads and traffic for your business in a faster way. But will that really mean ROI for you? It’s for the second point that I will be up later. But paid advertising is not the only way to promote your business on Google.
Look at organic ways; look at ways that are more sustainable, more inexpensive than paid marketing to promote your business on Google.

Myth #2: Once I Start My Google AdWords Campaign I Am Assured Of Business.
Now, this is again a big myth. Unless your campaigns are well planned, well strategized you will be burning money for sure and this coming from my experience dealing with numerous customers who are just pouring money into Google AdWords without getting ROI and then by default method, and the maximum by 5th month, they used to come and complain oh not being able to justify the ROI that we are putting in Google AdWords and what can be done about it.
That’s when this case of what else are you doing and the question what else? What else we need to do. That’s the problem and this is where I feel like an agency, as a freelancer as an SEO working with businesses that are your primary job to educate your customer and customers on their own should also educate themselves. They should ask these questions to the agencies and SEOs. Try to understand organic methods to promote their business in the long term and use paid advertising in small ways for festivals or for a specific season that they want to target. It’s a wonderful tool in these scenarios.

Myth #3: If I don’t do paid advertising Google will never rank my website on their search.
that’s again a very big misunderstanding. Google’s organic search and Google’s paid marketing although they are closely linked, are actually not related at all in a way.
Paid advertising is a way for you to jump the organic search and show up above it so that the chances of getting click increases. That’s the way Google gets paid to get more traffic to your website.
But organic model is something that you need to build along with Google and therefore using tools like Google Console, Google Analytics putting them on a website, tracking your data, putting in right content with meta tags, etc. and keeping on promoting it organically will automatically help your website to go up, because Google has these crawlers/bots constantly crawling the web looking at web sites information and then based on what kind of searches are happening it maps and then ranks the website. This is a completely organic process.
Google is doing it on its own and that’s why the organic listings show up in Google. It has got nothing to do with paid marketing. It’s also a myth that if you are doing paid marketing you get a boost in the organic rankings that myth has been busted a long time ago.

So to summarize organic SEO for a long term paid marketing for the short term.
Use organic SEO for building long term health of your online business and use paid marketing to build muscle as and when you need. Use paid marketing very effectively when particular season’s festivals, or particular geographies or any specific opportunity that comes along the way.

That’s the way that’s a time when you can really utilize that paid marketing because paid marketing is very expensive. Organic SEO is cheaper and you can do it on a sustained basis.
Make no mistake, paid marketing will not ensure new business for you, unless it is very carefully planned and then mapped up at the back with a powerful sales-based system on your business part to address those leads.
So plan your paid marketing well, don’t rely on it 100%.
Look at other options and use organic SEO to build your websites or online businesses to a long term plan.

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Formerly Google Ad-words, Google Ads has been around since the dawn of the new millennium. Facebook’s ad platform tends to contribute to some degree of confusion though. If you’re looking to fine-tune your online advertising strategy, here’s a closer look at how ads work on both Google and Facebook.

Bidding:
With Google, you can use the Keyword Planner tool to get an idea of how competitive various keywords are. You’ll use this information to plan your bidding strategy and tell Google how much you are willing to pay for each click.

Autobidding is an algorithm-based way to manage your ads on Google. Most ad buyers prefer the manual option since it’s easier to avoid over-spending. But if you go with autobidding, your bids will be based on objectives such as:
• Target cost-per-action (CPA)
• Search page location
• Return on advertising spend (ROAS)

Facebook has no version of Keyword Planner. This is because there are so many different possible ways to reach your target audience on this platform.

Instead, most advertisers opt for autobidding for Facebook Ads. However, you can still do manual bidding. Just tell FB how much you are willing to dish out for every action your ads inspire.

Quality of Ads:
It’s no secret that Google has a thing for quality and relevance – Facebook does, too. This being said, neither platform will reject ads because they are poorly prepared(unless it infringes the guidelines). But you’ll have to pay more to reach your intended audience.

Just remember that lackluster ads are less likely to convince clickers to take the desired action(s). So, you’ll still want to be mindful of your ad quality if you want to optimize your ROI.

Google gives you a Quality Score. Facebook gives you a Relevance Score. Both platforms use a 1-10 scale to determine quality and relevance. Your ads’ click-through rates will also be evaluated by both platforms.

Facebook typically considered the feedback your ads generate. Google uses factors that include:
• Landing page quality/relevance
• Keyword relevance to its ad group
• Historical ad performance

Estimated Action Rate:
Estimated action rate (EAR) is unique to Facebook. This is because FB allows you to choose ad objectives. The platform’s artificial intelligence capabilities use those objectives to display your ads to an audience likely to be receptive to them.

You can further narrow your focus by letting FB know which stage of the buying cycle matters most to you. For example, if you want to target buyers at the lower end of the advertising funnel, FB will do its best to achieve this goal.

However, if FB is unable to achieve your objective, your campaigns are basically stopped. This can be a smart way to avoid meaningless spending sooner rather than later.

Conversions Tracking:
What Google does is track conversions related to your ads. This is optimal. Also, conversion rates won’t affect how your ads rank.

What you can do, however, is wait until enough data is gathered about your ads. Then use the autobidding features to link your ads to your conversation rate goals.

In Conclusion:
How successful you are with each platform will depend on your digital advertising goals. Facebook is essentially all about demand generation. Google is more focused on demand fulfillment.

You’re certainly welcome to split your digital ad budget between each platform. Ultimately, you’ll be more likely to reach your goals with either FB or Google if you do your homework first.

This means calculating your preferred cost per acquisition (CPA) and desired click-through rate. It can also be helpful to pay attention to your ad copy and know who you want to view your ads and what actions you want your ads to inspire.
Ted is from Ice Cube Marketing, a digital marketing agency in Singapore that helps local small businesses acquire leads from channels such as Facebook and Google.

Tag Archive for: #GoogleAds

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