Tag Archive for: investment in digital marketing

Answer 3 Questions Before Formulating Strategy To Build Website Traffic

Answer 3 Questions Before Formulating Strategy To Build Website Traffic

In this #TechKnow Session Parveen explains, how can you identify the keywords that are sending paid traffic to your site?

Before we answer “How”, we would need to start by answering “WHY?
Why do you want traffic to your website?

Leads and Sales/Subscribers
Traffic Branding
Higher Visibility
Based on answers to those points – a strategy can be formulated to attract traffic for your website.

In any case please develop profiling of audience you’d like to address/target
Profiling Aspects
• Gender
• Age
• Interests
• Geography
• Profession
• Value Aspects

What is in it for them from your website?
How are you different from the competition? or you are unique?
Why should a visitor come to your site? also, come back later again?
What impression do you want to create on visitor while leaving?

Share your feedback & queries in comments or email us @ business@zoomyourtraffic.com

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How To Calculate That How Much Traffic Is Good For Your Website?

How To Calculate That How Much Traffic Is Good For Your Website?

In this #TechKnow Session Parveen explains, how can you identify the keywords that are sending paid traffic to your site?

Why do you want traffic to your website?
• Leads and Sales/Subscribers
• Traffic Branding
• Higher Visibility
Based on answers to those points – a strategy can be formulated to attract traffic for your website.

In any case please develop profiling of audience you’d like to address/target
Profiling Aspects
• Gender
• Age
• Interests
• Geography
• Profession
• Value Aspects

What is in it for them from your website?
How are you different from the competition? or you are unique?
Why should a visitor come to your site? also, come back later again?
What impression do you want to create on visitor while leaving?

Share your feedback & queries in comments or email us @ business@zoomyourtraffic.com

Share, and Subscribe!!!
YouTube: https://bit.ly/2Br0GHk
Twitter: https://bit.ly/2rBRFqs
Facebook: https://bit.ly/2Lj7gnZ

Powered by:
ZoomYourTraffic Web Solutions
http://www.zoomyourbusiness.online
http://www.zoomyourtraffic.com

SEO Trends That Will Matter Most in 2019- Challenges And Opportunities

SEO Trends That Will Matter Most in 2019- Challenges And Opportunities

In this #TechKnow Session Parveen explains, Top 3 SEO Trends Look Ahead? What Are The Challenges And Opportunities It Brings?

  1. Page Speed:
    At present, Google takes into consideration, both speed and optimization as the ranking signals. Therefore, it becomes evident that the optimization score is presently vital for ranking. The best thing is that you can deal with site optimization and result tracking, all by yourself. Google, over and over again states its commitment towards flawless user experience for its users. Prior, Google made use of the desktop’s page loading time to consider ranking, while currently, it is mobile page speed that turns into a ranking factor in case of mobile. The change essentially dictates that webmasters are required to investigate things that help in boosting the page speed that Google considers essential, as far as page speed evolution is concerned.
  2. Amazon Search:
    Amazon is not considered to be a universal search engine, however, for product search and shopping, it serves to be a top destination for the users. It’s told that an astounding 56% of customers visit Amazon initially, on the off chance that they have to purchase something. If we consider a seller, it is considered an opportunity missed, on the off chance that he is not selling via Amazon. That is to say, the Amazon SEO strategy is necessary for 2019, in the event that you sell products via Amazon.
  3. Mobile First Indexing:
    What happens to be Google’s brainchild, mobile-first indexing makes use of your mobile version of the site, so as to index and rank sites. The process is rolling out really quickly as have begun notifying webmasters regarding it. The thought behind mobile first indexing is that henceforth Google will be taking into consideration, mobile versions of a website for ranking.

Share your feedback & queries in comments or email us @ business@zoomyourtraffic.com

Share, and Subscribe!!!
YouTube: https://bit.ly/2Br0GHk
Twitter: https://bit.ly/2rBRFqs
Facebook: https://bit.ly/2Lj7gnZ

Powered by:
ZoomYourTraffic Web Solutions
http://www.zoomyourbusiness.online
http://www.zoomyourtraffic.com

Follow 5 Stage SEO Process To Improve Website Visibility On Search

Follow 5 Stage SEO Process To Improve Website Visibility On Search

In this #TechKnow Session Parveen explains, what are the SEO tips to improve website visibility in 2019?

Instead of Tips, suggest a process – Focus 90% on your website’s health.
Universal principles never change – Health is Wealth. If you are fit and agile, you will be able to achieve much more. This rule will never change – not in 2019 or 3019 or 4019.

  1. Start with a complete Website SEO Audit for your website. This audit needs to be based on your Key Performance Indicators e.g. conversions, traffic, rankings – depending on your business goals. Make sure the audit is very well documented and defines benchmarks for existing and desired metrics to measure along the way
  2. Follow it up with a Website Fixing program. This should cover all critical and general corrections as documented in the SEO audit in a prioritized manner. Evaluate corrections and ensure correct documentation
  3. Define a 3-Month or 100-Day Follow up Program to review the site again to verify set benchmarks and goals are being met
  4. Move to the Promotion Program Audit – i.e. all external promotional elements like Social Media, Paid and Organic marketing, External SEO, etc. Goal oriented audit with documented benchmarks and goals
  5. Set up reviews every 100 days to evaluate results and keep adapting.

Share your feedback & queries in comments or email us @ business@zoomyourtraffic.com

Share, and Subscribe!!!
YouTube: https://bit.ly/2Br0GHk
Twitter: https://bit.ly/2rBRFqs
Facebook: https://bit.ly/2Lj7gnZ

Powered by:
ZoomYourTraffic Web Solutions
http://www.zoomyourbusiness.online
http://www.zoomyourtraffic.com