How can I increase my website SEO rank on Google?

How can I increase my website SEO rank on Google?

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Here are the top 5 suggestions:
1. Define your SEO objectives? – Traffic, Lead Generation, Branding
2. Based on the objective – choose the right keywords to focus.
3. Build engaging content on your website around those keywords. Remember – engaging is the keyword. Don’t stuff keywords in your content, write naturally to engage the visitor and get him to click on other tabs, pages or calls to action.
4. Make sure you have Google Console and Google Analytics or other web tracking utility set up on your website. This will tell you how Google is looking at your site (Console) and how users are looking at your site (Analytics)
5. Keep enhancing your content, refine keywords, use paid marketing wherever needed to deliver on your business objectives.
Money Keyword video link: https://youtu.be/pXo2SWq6b8k

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5 Aspects To Integrate SEO Into Website Content Strategy

5 Aspects To Integrate SEO Into Website Content Strategy

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SEO is about planning your website’s messaging with the audience and search engines together. Creating a communication strategy for your online business is by far the most critical part of your online marketing efforts. SEO is a small part of this.
With SEO Content you want to:

  1. Address the audience you are talking to (what they are searching, finding or exploring) as opposed to what you have to offer
  2. Address the search engines telling them you have solid, relevant and useful content for visitors to look at. (This is the big change since a few years – keyword stuffing, keyword frequency, word limits, etc are all passe now) Content that is appreciated by viewers is automatically appreciated by the search engines (it is not the other way round as widely believed)
  3. Interact and Engage your reader/viewer. Write (as if you are talking) to your viewer naturally. The higher the engagement, the better your SEO.
  4. Get your viewers to share your content with others too. These are powerful signals for search engines to know your content is not just helpful for people viewing them but they are referring them to others too.
  5. generate relevant viewership rather than a crowd.

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Trach traffic and leads from google

How To Track Visitors Coming To Your Website From Google & Other Search Engines?

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In this #TechKnow Blog you will know about how to track traffic and leads from Google:

Question:

How can I track the number of people that are visiting my website from search engine?

Below is brief about the answer to the question.
For detail explanation please watch the video.

Answer this question:

The easiest way is to install Google Analytics code on your website that will tell you not just how many visitors came in but where they came from, what did they do on your website, whether they took any action on your buttons, forms, email or phone links and lot more.
There are more sophisticated tools like Moz as well but for beginners, GA is a great start.
Hope this blog was helpful to you.

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Money Keyword in SEO

Money Keywords In SEO – What Are These And How To Identify Paying Visitors?

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Question:

What are the money keywords in SEO?

Answer:

Below is brief about the answer to the question.For detail explanation please watch the video.

Any keyword that generates a relevant click through to your page is a money keyword.

This is in opposition to popular belief that keywords that are highly searched are the money keywords. This may be true for some business domains/verticals.

However, the real game is not bringing in traffic to the website, but to get them to pay for your service or inquire for a future purchase. That is where money changes hands and hence always keep a watch on keywords that bring “relevant traffic” as opposed to “a ton of traffic” to your website.

Example: “latest iPhone X ” may generate a ton of traffic for my iPhone franchise website but am not sure why that search was fired for – did the visitor want to know features or wanted to compare with older versions or wanted to buy that phone. I will get mixed traffic although a lot of it.

Instead, if someone fires in “exchange offer for iPhone X” – does that ring a bell? Does it clearly tell that the visitor is looking for options to buy (rather exchange his phone for another one) – this is money and hence a money keyword? This may have lower traffic volume but highly relevant and targeted.

Hope this blog was helpful to you.

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How Keyword Stuffing Affects Your Website?

How Keyword Stuffing Affects Your Website?

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In this #TechKnow Session Parveen explains, how keyword stuffing affects your website?

Keyword stuffing doomsday for your online presence.
The SEO industry has evolved over the last 15 odd years (since 2004 – the year Facebook was launched and Google was just establishing itself) – this question should be answered as – bad legacy from our generation to the next.
Are we still teaching the millennial gen to create content by stuffing keywords?
Let’s please move in the right direction.

To answer your question – Search engines will penalize your content/webpage/website/blog if they find you put in keywords just to rank on their search. Unless you have something valuable for your reader (and search engines track that too) keyword stuffing is end of the road for your website for sure. Your site could be de-indexed permanently (and there are a ton of such examples. Sites that made thousands of dollars per day, were wiped out in an instant).

You should focus on:
Content should read naturally (hence some writing skills to sprinkle your keywords organically in your content)
Understand how search engines read your content? Your Meta content? Learn this thoroughly
Shift focus from search engine to your visitor/reader. That paradigm shift is needed.
Believe that helps!

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SEO Trends That Will Matter Most in 2019- Challenges And Opportunities

SEO Trends That Will Matter Most in 2019- Challenges And Opportunities

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In this #TechKnow Session Parveen explains, Top 3 SEO Trends Look Ahead? What Are The Challenges And Opportunities It Brings?

  1. Page Speed:
     At present, Google takes into consideration, both speed and optimization as the ranking signals. Therefore, it becomes evident that the optimization score is presently vital for ranking. The best thing is that you can deal with site optimization and result tracking, all by yourself. Google, over and over again states its commitment towards flawless user experience for its users. Prior, Google made use of the desktop’s page loading time to consider ranking, while currently, it is mobile page speed that turns into a ranking factor in case of mobile. The change essentially dictates that webmasters are required to investigate things that help in boosting the page speed that Google considers essential, as far as page speed evolution is concerned.
  2. Amazon Search:
     Amazon is not considered to be a universal search engine, however, for product search and shopping, it serves to be a top destination for the users. It’s told that an astounding 56% of customers visit Amazon initially, on the off chance that they have to purchase something. If we consider a seller, it is considered an opportunity missed, on the off chance that he is not selling via Amazon. That is to say, the Amazon SEO strategy is necessary for 2019, in the event that you sell products via Amazon.
  3. Mobile First Indexing:
     What happens to be Google’s brainchild, mobile-first indexing makes use of your mobile version of the site, so as to index and rank sites. The process is rolling out really quickly as have begun notifying webmasters regarding it. The thought behind mobile first indexing is that henceforth Google will be taking into consideration, mobile versions of a website for ranking.

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Follow 5 Stage SEO Process To Improve Website Visibility On Search

Follow 5 Stage SEO Process To Improve Website Visibility On Search

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In this #TechKnow Session Parveen explains, what are the SEO tips to improve website visibility in 2019?

Instead of Tips, suggest a process – Focus 90% on your website’s health.
Universal principles never change – Health is Wealth. If you are fit and agile, you will be able to achieve much more. This rule will never change – not in 2019 or 3019 or 4019.

  1. Start with a complete Website SEO Audit for your website. This audit needs to be based on your Key Performance Indicators e.g. conversions, traffic, rankings – depending on your business goals. Make sure the audit is very well documented and defines benchmarks for existing and desired metrics to measure along the way
  2. Follow it up with a Website Fixing program. This should cover all critical and general corrections as documented in the SEO audit in a prioritized manner. Evaluate corrections and ensure correct documentation
  3. Define a 3-Month or 100-Day Follow up Program to review the site again to verify set benchmarks and goals are being met
  4. Move to the Promotion Program Audit – i.e. all external promotional elements like Social Media, Paid and Organic marketing, External SEO, etc. Goal oriented audit with documented benchmarks and goals
  5. Set up reviews every 100 days to evaluate results and keep adapting.

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What Is Good For Your Website? Higher Or Lower Bounce Rate

What Is Good For Your Website? Higher Or Lower Bounce Rate

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In this #TechKnow Session Parveen explains, What-is-Higher-or-Lower-Bounce-Rate?
Which-is-Better for your Website?

Bounce Rate is a highly misunderstood and misperceived metric.
The general belief is that lower the bounce rate, better the quality score of the page, website. Logically that’s correct – because it means – the user has continued to browse to another page of the site i.e. continuation of his session on the particular website.
When I started working on SEO way back in 2004, there was no concept of bounce rate at all. Getting users on our website was a big success and increased traffic meant Google gave your site a push in their rankings.

Things have dramatically changed after that. Until a few years ago, a 40% or lower bounce rate was considered great for any website.
ECommerce and Mobile changed that perception forever.
e.g.You have a one-page website where the visitor can review products and buy on the fly from your store. All the action including making the purchase happens on one page or at most another one which says “Thank You for Buying From Us” or “Thanks for Subscribing”.

What would be the bounce of the website now? 50% because everything happens on the one/two pages of the website. Are you complaining though?
No, as long as the user completes the desired action and closes the website. Right?

Summary:
Bounce Rate is a good metric to measure user experience/flow on a website but “how much is too much” will depend on the intuitive nature of website you have developed, your website’s intended flow for the user and goals hit on the website page.

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Check 10 Factors Explained To Rank Product Listing Higher on Amazon Search

Check 10 Factors Explained To Rank Product Listing Higher on Amazon Search

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In this #TechKnow Session Parveen explains what’s the secret behind Amazon keyword ranking for product listing?

Below is a list of key factors.
For detail explanation please watch the video.

Amazon’s original A9 algorithm for ranking products on their search has evolved over the years. However, the underlying principles remain the same as Google – the better people respond to your product, the higher you will be on their search. Some of the key factors would be:

  1. Sales
  2. Reviews and Ratings
  3. Product views
  4. Wishlist entries
  5. Add to Cart entries
  6. Repeat buyers
  7. Responsive system to user reviews and questions
  8. Complete profiles with detailed product descriptions
  9. Of course – the keyword factor is important but adding your products in the right category & subcategory is highly critical
  10. Product valuation in comparison to competing products.

Just like Google (who has over 200 parameters for ranking), Amazon claims to have a series of parameters to rank products on their search. The above are just indicative parameters that businesses can understand and work on immediately.

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