Brand Building Through Social Messaging

Initial brainstorm:
This festival marks the birth of the Lord Krishna. Line of thought was to depict his values and image as savior of the universe.

It was thought out that we should focus on Makhanchor (Butter thief) concept. The idea is to highlight naughtiness and activity among children to promote healthy life and relationships.

Since our brand is about security locks, the campaign focuses on accepting the “Good thieves” and locking out the criminals as preached by Lord Krishna.

Captions set:
1.No locking this Makhanchor
2. The only “Chor” we cannot lock away
3. When this “Chor” is around, you don’t lock your door…
4. Our locks secure your home door except from this “Chor”
5. Hurry, lock your doors…here comes the Makhanchor
6. Welcome Makhanchor, other “Chors” beware
7.मजबूत है ताला, मजबूत है डोर, लेकिन क्या करे जब आए माखनचोर

Social Post Samples:
Option #1
Welcome Makhanchor! Other Chors Beware…

DahiHandi #JaiShriKrishna #LordKrishna #Janmashtami #Krishna #LordKrishna #HareKrishna #India #God #KrishnaJanmashtami #Hindu #Festival #JaiShreeKrishna #Kanha #Janmashtami2019

Option #2
मजबूत है ताला, मजबूत है डोर
लेकिन क्या करे जब आए माखनचोर ?

DahiHandi #JaiShriKrishna #LordKrishna #Janmashtami #Krishna #LordKrishna #HareKrishna #India #God #KrishnaJanmashtami #Hindu #Festival #JaiShreeKrishna #Kanha #Janmashtami2019

Option #3
Hurry, lock your doors…here comes the Makhanchor

DahiHandi #JaiShriKrishna #LordKrishna #Janmashtami #Krishna #LordKrishna #HareKrishna #India #God #KrishnaJanmashtami #Hindu #Festival #JaiShreeKrishna #Kanha #Janmashtami2019

Option #4
Welcome Makhanchor! Other Chors Beware…

DahiHandi #JaiShriKrishna #LordKrishna #Janmashtami #Krishna #LordKrishna #HareKrishna #India #God #KrishnaJanmashtami #Hindu #Festival #JaiShreeKrishna #Kanha #Janmashtami2019

Social post published on 23rd August 2019 on all social platforms
Watch the complete process

Indian market is ripe for online advertising disruption, says Criteo research

Indian market is ripe for online advertising disruption, says Criteo research

Key Insights:

  1. 49.4% of Indian survey participants stopped shopping from a brand that they were loyal to before because of poor customer service
  2. 83.3 % said YouTube helps them most to discover new brands
  3. 60.9% would try a new brand for the first time because it provides a discount that is personalized and relevant, and this also appears to be the best way to gain customer loyalty
  4. 44.4% strongly agree that their purchasing decision is affected by a company’s mission/values
  5. Customer service is still key as it is the main reason for remaining with a brand (62.3%), or for leaving if customer service is poor (49.4%)
  6. Consumers are least loyal to Groceries brands and are most loyal to Jewelry & Luxury Goods

The online shopping market in India holds tremendous potential as it has some of the largest consumer segments across each e-commerce category, and it is focused on innovation, research, and development, making it one of the leading e-commerce markets in the world. Advertising and technological advancements have led to better-personalized experiences as it allows the communication of hyper-personalized messages that resonate with the target customer.

Criteo, the advertising platform for the open Internet, unveiled the survey report titled ‘Why We Buy’.
The survey was conducted across 10 countries, with over 10,000 respondents split almost evenly over all countries. The report in respect of India highlights that 90% of Indian consumers are willing to consider a new brand across all the shopping/product categories, which is the highest compared with consumers from the other countries surveyed.

The report gave us insights into how consumers discover brands, with Omnichannel discovery on YouTube, Facebook and websites as the top channels – but they were far from being the only source. Relevance makes a difference- 66% of Indians like that online ads can help them in discovering new products, while 57% like online ads for reminding them of products they’re interested in, and 51% like that online ads offer discounts for products.

It has been phenomenal to witness the Indian consumer behavior and we are glad to share this on a larger platform for the benefit of the Indian advertising industry which has evolved from being a small-scale business to a full-fledged industry. It has been phenomenal to witness the advancements of technological innovation in advertising over the years. The shift of ad spending from traditional to digital media is happening at a rapid pace. The advertising and marketing sector in India is expected to enjoy a good run. Growth is expected in a retail advertisement, on the back of factors such as several players entering the food and beverages segment, e-commerce gaining more popularity in the country, and domestic companies testing out the waters”, Siddharth Dabhade, MD, Criteo India, said.

Source: Criteo

Social Media Marketing Copyright Rules for Businesses

In recent time every business wants to make their presence on Social Media. Then if you are using Facebook, Twitters, LinkedIn and other social media platforms to promote your business, then you must know about the social media etiquette rules that your business should follow.

If you are trying to break the rules, then your marketing results will plummet.

But no need to worry because there are some copyright rules and regulations for social media that your business needs to follow if you want to stay away from expensive legal trouble?

With that in mind, here we explain some basic copyright rules to follow when you promote your business online and engage with people through social media marketing. There are 5 basic copyright rules are:

  • Assume Your Use is Not Covered by Fair Use
  • Make Sure You Own It (or Have Permission to Use It) before You Publish It
  • Don’t Fight the DMCA, Understand It and Abide by It
  • Beware of Creative Commons
  • Get Federal Copyright Registration for Your Creative Work

These are the five basic social media copyright rules that you have to follow and avoid copyright infringement. So now we discuss in details about this copyright rules:

1. Assume Your Use is Not Covered by Fair Use:

Fair use could be a sticky, cloudy, messy, confusing, insert similar adjectives of your alternative, slope. Fair use was created to allow limited use of a copyrighted work for reasonable purposes without having to actually get the owner’s permission to use it. Fair use doesn’t mean free use.

Ask yourself these four questions before you deem your use of someone else’s creativity:

  • What is the purpose and character of the use of the work?
  • What is the nature of the copyrighted work?
  • What part of the work was used compared to the whole?
  • What is the effect of the use of the work on the potential value or market of the original copyrighted work?

2. Make Sure You Own It (or Have Permission to Use It) before You Publish It:

Owner and author (or creator) both are different things, and the difference between owner and the author can mean the difference between your getting into big and expensive trouble or not…read more

Disclaimer: This post is written by another author and source. Our purpose is to solely help our audience gain knowledge. We do not intend to use this copy for any commercial purpose. We have give due credit to the creator and directing viewers to the rightful owner of this content from this page.

Local Business Owner Looking To Drive Customers? – 3 Platforms That Help

Are you a café, a boutique, a salon, a restaurant or any store where customers actually walk into it?

Then using these 3 online business properties, you can really drive more customers to your business. Let’s see how?

1. Google My business. 

Haven’t checked this platform and have you created a profile on it?
If not. Please do it today. 

Backed by powerful Google search, customers can actually see your businesses when they’re moving around the area and can search for terms like a boutique near me, a restaurant near me. 
Your business will show up. And that will help them make a decision to walk into your store. 

Make sure you update on the profile with all the latest information, what are your USPs and keep it fresh and updated all the time. So Google My Business is the first one. 

2. Facebook:

Facebook is often mistaken as a platform to meet friends, say hi, what kind of dress someone is wearing & whereas the next vacation they got planning. No, we need to move beyond that. Facebook is a powerful business platform. 
Use pages, use groups, use events and so many other tools that Facebook has created to make sure business is visible there. 

People are searching on Facebook as well. People can recommend a shop. There are reviews, people can share. You can share your work there. And all this can help you really gain traction and more business to your store. Try it. 

3.Your Business Website:

Assuming that you have a website for your business. If not. Let’s make one today.
It’s very important because the website has replaced the visiting card. 
Customers really want to look into your business, understand your business before they make or walk into the store. 

Therefore having that website updated with the latest content, latest information, great engagement for the customers so that they can make that decision over the competition to get into your store. 

The common factors for all three of these would be to have:
A. Fresh content 
B. Relevant Content
C. Engaging Content and 
D. Is extremely high response system so that when someone connects you have a system where we are responding immediately. This gives the best user experience. 

Customers love to read responses back from web sites clearly knowing that someone is reading them someone is listening to them. 

So if you can create these this kind of ecosystem for your store, then you can really drive traffic and more customers to your business. And the best part of it you can do this yourself. You did not need any support or help. Isn’t that cool. So on that note, I would say bye bye until next time. 

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