Tag Archive for: #SEOBudgeting

3 Budgets Important For SEO Campaign Plan

3 Budgets Important For SEO Campaign Plan

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Hello everyone.
You might be planning for an SEO project for your online business.
We talk about budgets and we only think of money as the aspect for defining it.
Right?
In this video, I’m going to tell you 3 Budgets that are so important when planning an SEO campaign.
Let’s take a look.

1) The Time Budget:
As a business owner, your most important investment in this budget would be your time. Most businesses what they do is they outsource their projects to agencies and contractors saying that you please do it on your own and show us the results without investing their own time into their project. It’s a cardinal mistake. As a business, your involvement in a project in defining the road map is so very crucial and therefore you must be able to devote and dedicate time. when planning for this project. Make no mistake, if you invest your time & budget, you will see a return on investment.
Big time. Please think this over.

2) The Skill Budget:
Make sure you have the right resources or you will hire the right resources for the project. Do not try to cut corners by cutting people who can just manage the show. You want skills to drive your campaigns, to get the results. Who can study who can research and adapt and who can really deliver on your business objectives?
Don’t compromise there. Get the right skills. Budget for that.

3) The Money Budget:
Now when you plan in advance, when you have the right skills, sometimes the costs can escalate. That’s right and therefore it is very important that during planning itself if you have certain numbers in mind you can define a staged approach rather than going all out, you can stage it in such a way that you can put in some money see the returns.
Then invest/reinvest some of that money again and keep on growing.
This can be done, but this has to be carefully thought out when planning for the project.
And this is exactly the point no.1 “Time Investment” is so important.

So as a business if you put in that time you can really work on the resources and the monthly budgets needed when planning for the project. This will not only save time effort cost but most importantly build and grow your ROI big term.

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3 DONT's When Working On SEO Campaigns

Check out 3 Don’ts Of SEO Campaigns

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In this video we’re going to tell you three Don’ts of SEO campaigns that you need to keep in mind.

1. DO NOT STOP:
This is a big mistake that almost 95 % of businesses make especially small ones, that they tend to stop the campaigns assuming that it’s not going to work for them.

In 3-6 months if they don’t see results coming up really fast, they feel, oh this is waste of budget now let’s stop it, this is not going to work for us. This is of a fatal mistake.
Do not stop your campaigns. Yes, you need to analyze and check out what’s going wrong.

Whether the strategy was correct, the goals set were correct. That is very important to do. But, do not stop. This is very important.

2. DO NOT PANIC:
Now, this is another area where SMBs or small businesses suffer because at first whiff of a couple of negative reviews/feedback they get panic and they really don’t know how to handle the feedbacks, how to address those negative comments and then they really get paranoid.

No, this is an online marketplace. It’s an evolving one. It’s still maturing and most businesses even the big brands are suffering from this. So instead of panicking it’s best to address those reviews address those feedbacks that is going to build higher customer trust.

Please take this word and that’s how your brand is going to grow. So please do not panic. Cooldown. Take help if needed. And address those problems quickly.

3.DO NOT COMPETE OR COMPARE:
Now many businesses just want to replicate what the competition is doing. Because they are doing this do this because they have a website,make ours better than them, they have a great social presence ours would be quickly good.

That’s a big mistake. Let’s understand this. Your business is unique and although they’re competitors who offer the same services or similar products their business is unique as well. Their goals may be different, their approach may be different, their price points may be different, and their audience will be different. There are so many metrics involved.

Therefore keep your business goals in mind and keep your audience in mind.
Keep your strategy in mind and plan your campaigns. Do not try to compare or compete with others. Go with your strategy and you will certainly succeed.
Do you agree with those 3 DON’Ts? Or You have your Don’ts to add to that lists?

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What Are The Top 3 Aspects When Budgeting For SEO Of Your Business?

What Are The Top 3 Aspects When Budgeting For SEO Of Your Business?

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So in this video we are going to see 3 Important Considerations That Your Business Should Take When Planning For Their Online or SEO Campaigns.

Hello everyone with the new financial year just round the corner I’m sure all businesses are already starting to plan for the annual online marketing budgets Right?

  1. Establish Your Business Goals Very Clearly

For more often want happens is most businesses started with a generic approach they start with Google, with Facebook, with emailers, with SMS WhatsApp and everything that’s available online. I think that should be avoided.
Best way would be to clearly define your business goals up front.
Are you looking to ?
• Generate leads or traffic more subscribers by creating a bigger outreach or
• Trying to build a very solid online brand.
Now once this is established then creating plans selecting right platforms and creating a mix of organic as well as paid marketing will help you deliver on those business goals. So get those goals in place first it will help you really plan your budget for achieving those goals correctly.

2. Adapting to technology and marketplace changes along the way
Now what I mean by this is once the campaign is rolled out many businesses fall into the trap of being very rigid and following it very religiously which is good in a way, but time that we are living in technology is changing really fast. So there are new opportunities that are coming your way you must keep our eyes and ears open for that one.

The technology you may be using now which may become obsolete or be less effective as time goes by and then if you have the budgets on those technologies they will tend to lose more cash. Instead if you are open if you look at new opportunities you can move your budgets those new technologies, those new marketplace changes and make your investments more effective.

3. Budget for winners
Make sure you have your evaluation frequencies you have your evaluation intervals very clearly defined by up front .This would help you establish which platforms are working for you and platforms are not working for you based on the results you can switch budgets between the platforms.

For e.g. Facebook is working really well for you sit and solve the budget from Google today that does not mean that you stopped working on Google completely try to evaluate try established why isn’t working is there a problem at strategy level or at implementation level establish that by doing this you can ensure that you are not burning cash you are effectively stiffening or utilizing the stipulate budget in such a way that the best performers get more attention and that’s how you can really achieve your business goals.

So those were my 3 inputs on how you can look to budget for your SEO or online marketing for the coming business year 2019-2020.

If you have any questions or queries please write to us on the email id mentioned on the screen.

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