In this #TechKnow Session Parveen explains, what are the best ways to create leads from Facebook?

A few questions to answer before we look at FB promotion

1. What’s your business about? Is your business audience on Facebook?
2. You’d want to capture user’s details to connect with them (1 step) or direct them to a website to signup/subscribe/buy (2 steps)?
3. Do you have something to give the subscriber/lead as a complimentary add-on (download, free eBook, trial or some giveaway)?
4. Have you used paid marketing before? Whats been your experience?
5. Are you looking at generating leads as a short term strategy (season, festival) or long term (business growth)?
   Once these are answered then a FB promo strategy can be developed.

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