Tag Archive for: keyword rankings

Trach traffic and leads from google

How To Track Visitors Coming To Your Website From Google & Other Search Engines?

In this #TechKnow Blog you will know about how to track traffic and leads from Google:

Question:

How can I track the number of people that are visiting my website from search engine?

Below is brief about the answer to the question.
For detail explanation please watch the video.

Answer this question:

The easiest way is to install Google Analytics code on your website that will tell you not just how many visitors came in but where they came from, what did they do on your website, whether they took any action on your buttons, forms, email or phone links and lot more.
There are more sophisticated tools like Moz as well but for beginners, GA is a great start.
Hope this blog was helpful to you.

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Money Keyword in SEO

Money Keywords In SEO – What Are These And How To Identify Paying Visitors?

Question:

What are the money keywords in SEO?

Answer:

Below is brief about the answer to the question.For detail explanation please watch the video.

Any keyword that generates a relevant click through to your page is a money keyword.

This is in opposition to popular belief that keywords that are highly searched are the money keywords. This may be true for some business domains/verticals.

However, the real game is not bringing in traffic to the website, but to get them to pay for your service or inquire for a future purchase. That is where money changes hands and hence always keep a watch on keywords that bring “relevant traffic” as opposed to “a ton of traffic” to your website.

Example: “latest iPhone X ” may generate a ton of traffic for my iPhone franchise website but am not sure why that search was fired for – did the visitor want to know features or wanted to compare with older versions or wanted to buy that phone. I will get mixed traffic although a lot of it.

Instead, if someone fires in “exchange offer for iPhone X” – does that ring a bell? Does it clearly tell that the visitor is looking for options to buy (rather exchange his phone for another one) – this is money and hence a money keyword? This may have lower traffic volume but highly relevant and targeted.

Hope this blog was helpful to you.

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How Keyword Stuffing Affects Your Website?

How Keyword Stuffing Affects Your Website?

In this #TechKnow Session Parveen explains, how keyword stuffing affects your website?

Keyword stuffing doomsday for your online presence.
The SEO industry has evolved over the last 15 odd years (since 2004 – the year Facebook was launched and Google was just establishing itself) – this question should be answered as – bad legacy from our generation to the next.
Are we still teaching the millennial gen to create content by stuffing keywords?
Let’s please move in the right direction.

To answer your question – Search engines will penalize your content/webpage/website/blog if they find you put in keywords just to rank on their search. Unless you have something valuable for your reader (and search engines track that too) keyword stuffing is end of the road for your website for sure. Your site could be de-indexed permanently (and there are a ton of such examples. Sites that made thousands of dollars per day, were wiped out in an instant).

You should focus on:
Content should read naturally (hence some writing skills to sprinkle your keywords organically in your content)
Understand how search engines read your content? Your Meta content? Learn this thoroughly
Shift focus from search engine to your visitor/reader. That paradigm shift is needed.
Believe that helps!

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