Tag Archive for: #TechKnow

Follow 5 Stage SEO Process To Improve Website Visibility On Search

Follow 5 Stage SEO Process To Improve Website Visibility On Search

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In this #TechKnow Session Parveen explains, what are the SEO tips to improve website visibility in 2019?

Instead of Tips, suggest a process – Focus 90% on your website’s health.
Universal principles never change – Health is Wealth. If you are fit and agile, you will be able to achieve much more. This rule will never change – not in 2019 or 3019 or 4019.

  1. Start with a complete Website SEO Audit for your website. This audit needs to be based on your Key Performance Indicators e.g. conversions, traffic, rankings – depending on your business goals. Make sure the audit is very well documented and defines benchmarks for existing and desired metrics to measure along the way
  2. Follow it up with a Website Fixing program. This should cover all critical and general corrections as documented in the SEO audit in a prioritized manner. Evaluate corrections and ensure correct documentation
  3. Define a 3-Month or 100-Day Follow up Program to review the site again to verify set benchmarks and goals are being met
  4. Move to the Promotion Program Audit – i.e. all external promotional elements like Social Media, Paid and Organic marketing, External SEO, etc. Goal oriented audit with documented benchmarks and goals
  5. Set up reviews every 100 days to evaluate results and keep adapting.

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What Is Good For Your Website? Higher Or Lower Bounce Rate

What Is Good For Your Website? Higher Or Lower Bounce Rate

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In this #TechKnow Session Parveen explains, What-is-Higher-or-Lower-Bounce-Rate?
Which-is-Better for your Website?

Bounce Rate is a highly misunderstood and misperceived metric.
The general belief is that lower the bounce rate, better the quality score of the page, website. Logically that’s correct – because it means – the user has continued to browse to another page of the site i.e. continuation of his session on the particular website.
When I started working on SEO way back in 2004, there was no concept of bounce rate at all. Getting users on our website was a big success and increased traffic meant Google gave your site a push in their rankings.

Things have dramatically changed after that. Until a few years ago, a 40% or lower bounce rate was considered great for any website.
ECommerce and Mobile changed that perception forever.
e.g.You have a one-page website where the visitor can review products and buy on the fly from your store. All the action including making the purchase happens on one page or at most another one which says “Thank You for Buying From Us” or “Thanks for Subscribing”.

What would be the bounce of the website now? 50% because everything happens on the one/two pages of the website. Are you complaining though?
No, as long as the user completes the desired action and closes the website. Right?

Summary:
Bounce Rate is a good metric to measure user experience/flow on a website but “how much is too much” will depend on the intuitive nature of website you have developed, your website’s intended flow for the user and goals hit on the website page.

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How To Identify Right Keywords That Send Paid Traffic To Your Website?

How To Identify Right Keywords That Send Paid Traffic To Your Website?

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In this #TechKnow Session Parveen explains, how can you identify the keywords that are sending paid traffic to your site?

Below is a brief about the answer to the question.
For a detail explanation please watch the video.

Relevant searches = Relevant Traffic = Relevant Leads = SALES
Using website analytics tools – you can configure them to check what keywords are driving relevant traffic and hence sales.
e.g. under GA – you can set goals of “Buy Now” buttons or “Download” links or “Subscribe” actions. Set up value against each goal. Then using a combination of goal flow and Google Console data – you can establish what keywords are hitting those goals and hence conversions for you.
Delve a bit deeper into your website analytics tools and they can give you very useful data pertaining to converting keywords, pages, actions, sources, etc.
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