QuickTalkWithAmod Demystifying SEO Myths Of SMB Owners When Talking To Digital Marketing Agencies

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Over the years talking to clients on their SEO projects and it’s been really fascinating to see typical & similar questions coming up in most sales calls.

Question1: I have started my website a year ago, but this competitor of mine is doing roaring business online or this brand company just in the same market wow they have got such a amazing online presence and I want to reach there. How can I do that?

Answer: I think I would really want to appreciate the client’s vision to be able to reach that brand or the competitor.

However, we also need to really understand the kind of effort that has gone into making it a brand or on taking the competitor to that level where they are roaring business.

It’s been a very carefully drafted marketing plans that have implemented not for 1 2 5 but 6 10 years that has got them to this place. In some cases, brands may fast track it by pumping into paid advertising funds & get their brand up very fast.

If that’s your vision, it can be planned that way as well. If you really want to grow organically with lesser resources. Then there is absolutely no second route than to really plan your campaigns well & keep building it organically to the level that you can establish yourself as a brand in the market. And make no mistake it is possible it just needs courage as well and the vision to early-stage yourself to become the online brand.

Question 2: Amod, I have worked with 1, 2 or 3 SEO agencies in the past and I have absolutely zero output & that’s why I’m very skeptical even talking to you.

Answer: This has happened because of the issues from both sides

a) Customer side since the vision not clear & unaware of how to plan it correctly.

b) At the agency’s side, they were not sure of how they would want to grow or not clear on the strategy not doing enough homework on the business to be promoted. And therefore they just offer standard packages X Y and Z. No, it’s no work. As a customer, if you are looking for such kind of packages no matter how many numbers of agencies you work with it will not work. We will have to find agencies that would understand your business, your vision is and then create a joint marketing plan to stage your growth.

Make no mistake you will have to put in the investments needed and therefore you can start small and scale according to your vision. This would be the right way to go about it. Rather than losing time, effort, cost working with agencies packaged deals and it’s your business that’s going to suffer because losing time, the money, etc. Money can be acquired again, but a time that’s lost in a dynamic marketplace like this can be a big loss. Hence the suggestion would be trying to find agencies who really understand your business and able to stage-wise take you to the next level.

Question3: Amod, I am able to understand your line of thought and really agree with approaches staging it to reach the next level. But, because I’ve got a bad experience & not really sure how this is going to go. Can I pay you at a later stage?

Answer: Well if this question has arisen, I think my approach or the way I’ve explained to you had actually not reached you. Because if you are convinced that the approach that was planned for you by understanding your business by staging it to the next level, this question wouldn’t have arisen. You have to be very clear that OK this is the way to go, this is the kind of investments needed to move to the next level and then you can plan it that way.

So commitments in terms of investments are equally important when you are starting out. Of course you can definitely work out modalities in such a way to ensure that the cash flows are not disturbed you can break down the payments in parts perfectly fine so as long as it suits both teams it’s perfectly fine. This is exactly where both teams need to work together. So they can tell each other constraints and work out a model wherein the money moves between the two teams based on how things progress perfectly fine.

But by saying that you would like to pay later it’s like you do not trust your agency.

And if you do not trust your agency results will not come no matter how great that agency is. Therefore show your trust in the agency you pick, make the investments, make a deal in such a way that it is comfortable for both. Slight risk at both ends. Start stage sees how things work and then you can really go on and on and track.

I hope I was able to help demystify some of the myths that exist in SMBs owner’s minds about SEO agencies and I’m sure there be many more.

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3 Deadly Myths Of Lead Generation Using Online Marketing And How To Prevent Them?

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As a SMB all of us are trying to generate leads for our business using online marketing these days. Right?

However there are lot of myths associated in the minds of SMB owners on how the leads are generated using online.

So in this video I’m going to talk about 3 such myths that exist in the minds of SMB owners.

Myth1: Once I Build My website the leads will automatically become.

I think it’s a very good thought to have in mind, that once you build a good website leads will automatically start coming. It’s not the case. Just having a website is not going to help. You will have to nurture it just like your regular business. Do keep adding content and keep optimizing it for search, also build your social media presence, blogs content.Unless this happens your leads are not going to come organic way.
Therefore just having a website will not have nurturing that Web site is going to get you those leads.

Myth2: Paid Marketing Equals Leads.

And this again is a very good thought and we really feel that once you put money in Google Adwords and Facebook marketing that the leads are going to come. Does it happen really? I’m sure it doesn’t. Because in most cases you will see the kind of leads that you get from these campaigns are either irrelevant in some cases even junk and why is that?

The reason for that is the campaigns have not been designed keeping your business keeping your target customer in mind. You need to create the copies you need to create ads in such a way that can really establish & identify who is going to see it.

And whether the person is going to connect with you is your prospects customer.

So all this analysis is very critical before starting your paid campaigns because mind you paid campaigns are extremely expensive as you will be very well aware of and therefore unless you plan you will burn money. And therefore paid marketing just by starting paid marketing will not give you leads.

Myth3: Every Connect That Happens Should Be Of A Qualified Lead And A Sale.

And this again is a big myth. Every connect that is happening through your online website may not convert into a lead may not become paying customer immediately. That lead also needs to be nurtured. And in many ways in most cases it would be through talk or one on one meeting or some kind of representation.

In other cases it could be through re-marketing retargeting reconnecting by various means Emailers, whatsapp campaigns. Using these mediums you will have to nurture those connects into leads for future.

It cannot be that someone is connecting you and it becomes your lead and a paying customer within the next five days. It’s not going to happen and you may have definitely observed that right?

Therefore, be very careful in defining your online campaigns in such a way that

  • You get your relevant leads
  • You nurture them well
  • You are really able to one on one connect with them before they become your paying customers.
  • So if we go through this cycle we will be able to see great leads and great paying customers for your business using online marketing.

I hope, I was able to help you demystify some of these myths.

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How To Build Online Reputation For Your Business Over The Long Term?

How To Build Online Reputation For Your Business Over The Long Term?

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Building an online reputation for your business is a big task and therefore it has to be carefully planned, carefully monitored and worked on consistently.

In this video, I’m going to give 3 ways of how it can be done effectively for the long term.

Let’s take a look.
1) Build Reviews:
It’s very important to build reviews. It’s important to ask for reviews. I think a lot of businesses miss out on this opportunity of asking for it they feel that customers feel they will give reviews. No, ask your customers to give you reviews. Don’t worry about whether they are good or bad. Don’t worry they are positive or negative.
Ask them to give specific reviews. Ask them what they like? what they did not like? Let them ensure that they are putting up their reviews on Google on Facebook, on the various 3rd party review websites, etc.

Now once that is done once you get the review it’s very important that you respond to them. Another issue with most businesses is they don’t respond to reviews, don’t respond to negative reviews at all and then they start finding out ways of how they can clean up the mess. Don’t do that. You must respond to negative reviews. Responding to.them very assertively.
In fact, we’ve got a video which you can see on how to respond to bad reviews.
Check this link https://youtu.be/JFErBp05C3I
So make sure you get the reviews and you respond to them.

2) Engage With Your Customers.
Just responding will not help. You also need to interact and engage with your customers.
Once you have customers on board and have their details, make sure you have ongoing campaigns for them through emails, WhatsApp, SMS, through your blogs, website, and social media to connect with them. Try understanding and addressed their questions, their queries through videos, posts, text try to engage them. See if they connect with you. I’m sure if you are addressing their questions they will connect with you.

3) To Remain Consistent:
This is where your values are very important. Because sometimes what happens is to address a specific review or negative feedback, we tend to sugar quote or some of the words and compromise on values when responding to it. Whereas similar issue with some days later we may be very forthright and maybe be really sticking to our values when we are responding back. This becomes inconsistent.
Make sure your values are always consistent when responding or interacting with customers. Unless that happens customers will not trust and customers are very very smart. There really and immediately understand that there’s inconsistency and that trust cannot happen.
To remain consistent with your values remain consistent with your views. And you will see customers will slowly start building that trust figure.

So those are my 3 ways of enhancing your reputation online.
If you have any other questions for us please write to us on the email displayed on the screen or you can also write in the comments below. Don’t forget to subscribe to our YouTube. and like us on Facebook.

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Evaluating “Reviews”​ vs “Remarks”​ When Buying Online/Instore

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“Great Experience” / “Worst experience”

“Will visit again” / “Will never go to this place ever”

“Horrible. Don’t try this” / “Wonderful. Must buy”

Does that ring a bell? Do you see such comments (reviews) being posted by customers when they evaluate an experience at a hotel or a shop or any public place through Google Reviews, Facebook reviews and a whole lot of online review platforms. They do two things:

Rate a business on their performance (a feedback for improvement)

Become a guideline for other prospective customers to evaluate a business (influencing their buying decision)

That’s really neat. As a business, I really need both. A feedback for improving my business performance and then making my buyers, my influencers to help grow my business. Super.

Let’s look at these comments to see how they help me on those two counts.

e.g. “Great Experience” – at first am happy that this customer is very happy at my store/website. Brings a smile to my face.

Reality then sets in – great experience about what? – our customer service, pricing of product, quality of product or just the fact that the customer got what he wanted?

This statement is actually not telling me anything about it. It//s just a generic statement made by the customer in the heat of the moment – either happy or unhappy.

Such comments are REMARKS.

As a business, I would not take credit for so-called “happy” remarks nor would I take dis-credit for the “unhappy” ones because they never told me where the success/problem is?

It only makes me feel good/bad but not improve. As a business, my key goal is the keep repeating success, and prevent/improve failures.

Now, lets take a look at a different set of comments.

“This was a satisfying buying experience. I had plenty of options to choose from and found the right match for the right price. What’s more? The store gave me an added 5% loyalty discount and 3 coupons for future use. Highly recommend this store”

“This was a nightmare. I had to stay in a queue for over 15 min to checkout. At the counter, the cashier was very rude when I didn’t have change to offer. He then wasted another 10 min trying to get change from the other counter. People behind me were extremely unhappy too. Will think again about entering this store”

This is FEEDBACK at its best.

In the first case, the customer has appreciated a lot of things I can keep working on – having a good inventory of choices, right pricing, marketing policies that have recall value, etc. This is great feedback for my business to keep innovating and bettering this success.

In the second case, the customer is most unhappy with my customer service. This tells that long queues at the checkout counter (which is success in itself) need to be managed better (by having more counters or creating cash/credit based windows. My team needs training on handling irate customers diplomatically without losing temper or values and most importantly improve on our cash vending apparatus/model for faster transactions.

These are REVIEWS. And as a business, I value them the most. They teach me where I am doing well, where I am going wrong. They help me improve, they help me grow my business.

As a CUSTOMER, the next time you want to write a review online?

  • Express yourself about the exact areas you liked or disliked. Emotions are fine but do they add value?
  • Avoid emotional outbursts. They mean nothing to most people other than have a giggle about when they see it.
  • Try to be constructive in your criticism or praise. Remember you are an influencer for prospective buyers. Show them the right path.
  • Avoid being vindictive (it was your experience, someone else will have a different story)

Note: Its understood that being online (especially on mobile phones) – time will be scarce and you’d want to write a review as fast as possible. But if you prepare for a minute before writing the review, it will help you gather your thoughts, tone down emotions and word yourself better. After all, in this global marketplace, we are all in give-take relationships. The idea is to help each other improve.

As a BUSINESS, the next time you review your customer comments online?

  1. Sort into REMARKS and REVIEWS (as explained above)
  2. REVIEWS need to be understood carefully. Note down pluses and minuses being highlighted
  3. REMARKS will carry less weight but should not be ignored. Take it as a message from the market to pull up your socks or keep going.
  4. Respond constructively to reviews (especially the negative ones). Don’t refute charges made by customers bluntly, try to explain your case. People who read reviews are smart to understand who’s genuine?
  5. Make sure you and your team practice on the positives/negatives listed to improve business.

As they say, a CUSTOMER’S best feedback is their decision to revisit your business. Listen and Act.

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