#WhatsUpOnline August 2019 Newsletter By ZYT

Welcome to ZoomYourTraffic (ZYT) Monthly WhatsUp Newsletter

What’s There For You?
• Action- Real business cases
• Business- Latest events & campaigns
• Creative- Innovation, Creative, technology implemented
• Disruption- Beware of Using Copyrighted Images/Videos on Your Business Website!
• Educate- Help businesses know online & grow online.

WhatsUp For August 2019
a. Action
Real business case of how WhatsApp can be leading for B2B Lead Engagement.
Also, know, how is our program empowering subscribers?
Stats mentioned in the video.

b. Business
Participating In Events/Tradeshows?
Know about Event Engagement Program (Online) – Marketing The Online Way Get targeted
reach, Improved ROI, Segmented Remarketing.
For details http://www.zoomyourbusiness.online/event-engagement-program

c. Creative
Animated Videos – Our New Experiment With Great Results!!
Have a look: https://youtu.be/6gNFKNZPJd4

d. Disruption
In recent time every business wants to make their presence on Social Media. Then if you are using Facebook, Twitters, LinkedIn and other social media platforms to promote your business, then you must know about the social media etiquette rules that your business should follow.
There are 5 basic copyright rules are:
• Assume Your Use is Not Covered by Fair Use
• Make Sure You Own It (or Have Permission to Use It) before You Publish It
• Don’t Fight the DMCA, Understand It and Abide by It
• Beware of Creative Commons
• Get Federal Copyright Registration for Your Creative Work
To learn more:

e. Educate
Check out video series:
#LiveTalkSession Already Have Agency Working On Website SEO But Not Getting Right
Watch the video: https://youtu.be/7uUszg_-Gy4

#Smart45: Worried About Not Getting Leads For Your Online Business?
Watch the video: https://youtu.be/YaVCMTFKZSA

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Share your feedback & queries in comments or email us @ business@zoomyourtraffic.com

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3 Deadly Myths Of Lead Generation Using Online Marketing And How To Prevent Them?

As a SMB all of us are trying to generate leads for our business using online marketing these days. Right?

However there are lot of myths associated in the minds of SMB owners on how the leads are generated using online.

So in this video I’m going to talk about 3 such myths that exist in the minds of SMB owners.

Myth1: Once I Build My website the leads will automatically become.

I think it’s a very good thought to have in mind, that once you build a good website leads will automatically start coming. It’s not the case. Just having a website is not going to help. You will have to nurture it just like your regular business. Do keep adding content and keep optimizing it for search, also build your social media presence, blogs content.Unless this happens your leads are not going to come organic way.
Therefore just having a website will not have nurturing that Web site is going to get you those leads.

Myth2: Paid Marketing Equals Leads.

And this again is a very good thought and we really feel that once you put money in Google Adwords and Facebook marketing that the leads are going to come. Does it happen really? I’m sure it doesn’t. Because in most cases you will see the kind of leads that you get from these campaigns are either irrelevant in some cases even junk and why is that?

The reason for that is the campaigns have not been designed keeping your business keeping your target customer in mind. You need to create the copies you need to create ads in such a way that can really establish & identify who is going to see it.

And whether the person is going to connect with you is your prospects customer.

So all this analysis is very critical before starting your paid campaigns because mind you paid campaigns are extremely expensive as you will be very well aware of and therefore unless you plan you will burn money. And therefore paid marketing just by starting paid marketing will not give you leads.

Myth3: Every Connect That Happens Should Be Of A Qualified Lead And A Sale.

And this again is a big myth. Every connect that is happening through your online website may not convert into a lead may not become paying customer immediately. That lead also needs to be nurtured. And in many ways in most cases it would be through talk or one on one meeting or some kind of representation.

In other cases it could be through re-marketing retargeting reconnecting by various means Emailers, whatsapp campaigns. Using these mediums you will have to nurture those connects into leads for future.

It cannot be that someone is connecting you and it becomes your lead and a paying customer within the next five days. It’s not going to happen and you may have definitely observed that right?

Therefore, be very careful in defining your online campaigns in such a way that

  • You get your relevant leads
  • You nurture them well
  • You are really able to one on one connect with them before they become your paying customers.
  • So if we go through this cycle we will be able to see great leads and great paying customers for your business using online marketing.

I hope, I was able to help you demystify some of these myths.

Share your feedback & queries in comments or email us @ business@zoomyourtraffic.com

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Evaluating “Reviews”​ vs “Remarks”​ When Buying Online/Instore

“Great Experience” / “Worst experience”

“Will visit again” / “Will never go to this place ever”

“Horrible. Don’t try this” / “Wonderful. Must buy”

Does that ring a bell? Do you see such comments (reviews) being posted by customers when they evaluate an experience at a hotel or a shop or any public place through Google Reviews, Facebook reviews and a whole lot of online review platforms. They do two things:

Rate a business on their performance (a feedback for improvement)

Become a guideline for other prospective customers to evaluate a business (influencing their buying decision)

That’s really neat. As a business, I really need both. A feedback for improving my business performance and then making my buyers, my influencers to help grow my business. Super.

Let’s look at these comments to see how they help me on those two counts.

e.g. “Great Experience” – at first am happy that this customer is very happy at my store/website. Brings a smile to my face.

Reality then sets in – great experience about what? – our customer service, pricing of product, quality of product or just the fact that the customer got what he wanted?

This statement is actually not telling me anything about it. It//s just a generic statement made by the customer in the heat of the moment – either happy or unhappy.

Such comments are REMARKS.

As a business, I would not take credit for so-called “happy” remarks nor would I take dis-credit for the “unhappy” ones because they never told me where the success/problem is?

It only makes me feel good/bad but not improve. As a business, my key goal is the keep repeating success, and prevent/improve failures.

Now, lets take a look at a different set of comments.

“This was a satisfying buying experience. I had plenty of options to choose from and found the right match for the right price. What’s more? The store gave me an added 5% loyalty discount and 3 coupons for future use. Highly recommend this store”

“This was a nightmare. I had to stay in a queue for over 15 min to checkout. At the counter, the cashier was very rude when I didn’t have change to offer. He then wasted another 10 min trying to get change from the other counter. People behind me were extremely unhappy too. Will think again about entering this store”

This is FEEDBACK at its best.

In the first case, the customer has appreciated a lot of things I can keep working on – having a good inventory of choices, right pricing, marketing policies that have recall value, etc. This is great feedback for my business to keep innovating and bettering this success.

In the second case, the customer is most unhappy with my customer service. This tells that long queues at the checkout counter (which is success in itself) need to be managed better (by having more counters or creating cash/credit based windows. My team needs training on handling irate customers diplomatically without losing temper or values and most importantly improve on our cash vending apparatus/model for faster transactions.

These are REVIEWS. And as a business, I value them the most. They teach me where I am doing well, where I am going wrong. They help me improve, they help me grow my business.

As a CUSTOMER, the next time you want to write a review online?

  • Express yourself about the exact areas you liked or disliked. Emotions are fine but do they add value?
  • Avoid emotional outbursts. They mean nothing to most people other than have a giggle about when they see it.
  • Try to be constructive in your criticism or praise. Remember you are an influencer for prospective buyers. Show them the right path.
  • Avoid being vindictive (it was your experience, someone else will have a different story)

Note: Its understood that being online (especially on mobile phones) – time will be scarce and you’d want to write a review as fast as possible. But if you prepare for a minute before writing the review, it will help you gather your thoughts, tone down emotions and word yourself better. After all, in this global marketplace, we are all in give-take relationships. The idea is to help each other improve.

As a BUSINESS, the next time you review your customer comments online?

  1. Sort into REMARKS and REVIEWS (as explained above)
  2. REVIEWS need to be understood carefully. Note down pluses and minuses being highlighted
  3. REMARKS will carry less weight but should not be ignored. Take it as a message from the market to pull up your socks or keep going.
  4. Respond constructively to reviews (especially the negative ones). Don’t refute charges made by customers bluntly, try to explain your case. People who read reviews are smart to understand who’s genuine?
  5. Make sure you and your team practice on the positives/negatives listed to improve business.

As they say, a CUSTOMER’S best feedback is their decision to revisit your business. Listen and Act.

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