Tag Archive for: #B2CMarketing

B2B Festive Marketing Ideas to Engage, Connect With Customers to Your Business

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The festival season in India has just begun and India is all about culture and emotions.

So how can you make use of these two aspects to really drive our branding, connect and engagement with customers as a B2B business in this festive season?

1) Branding:

Launch a new product or service with innovation in this season. Link it with the cultural aspects of the various festivals. These tend to get higher eyeballs I mean if you see these social acts many bigger brands launched during this time are very socially connected culturally connected. This really helps in creating more eyeballs in terms of the social appeal that a product can make with your customers and then the outlook for such kind of brands becomes even more powerful. Then you follow them up with your backup campaigns making them more technical and making them more solution oriented. So hit your customers hit to the audience with new launches or innovations of your business during this period to drive more eyeballs and hence build better branding.

2) Connect:

This entire season is not really for sales pitching or heavy promotion. Instead you can really look to connect with your customers to connect with an audience, create polls, generate reviews get customer feedback get their insights into how your products are. This kind of approach will make them connect with you more because you are not throwing offers because they could receive a ton of them from others. So you stand out by actually reversing that approach and reaching out to them to take feedbacks, take insights into your offerings and how better you can make them. This will make them feel more connected and really build that kind of an engagement and relationship with your business.

3) Have you studied the previous season’s data and seen the trends?

Well how about co-relating this and sharing with your audience sharing with their customers telling them what’s happened over the last 3-4 years and what’s projected for the next four or five years. Will that be interesting to your customers? And I bet it will. Therefore keeping in touch with the markets that you are trying to address and educating to audience, engaging your audience with industry, market data, and social data will always help to connect better with your audience and customers. This will drive more engagement and branding for your online business. So once you create this branding connect engagement with your customers. You can then follow up your communications to really drive meaningful discussions and project decisions with your customers in the coming months.

So use this festival season as a stepping stone to begin your communication, begin your brand building, and begin your engagement programs with your customers. And then gradually build them towards business decisions in the later months. This is how I would suggest B2B businesses to really promote their businesses starting this festival season in India.

I hope this blog was helpful to you.

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How To Effectively Answer Client’s Tricky Questions During SEO Meetings?

How To Effectively Answer Client’s Tricky Questions During SEO Meetings?

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Hello Everyone!
As an SEO marketer and salesperson, I meet a lot of customers every day and it is invariably found out that there are 3 questions that pop-up in most meetings.

In this video, we’re going to look at three such questions and how to effectively handle them to come up with successful outcomes.
1) Google Rankings
Most customers start with meetings by saying they’re my previous agency was not able to deliver on the Google rankings that they had promised and how do you intend to deliver on that one?

If the meeting starts on this note, it indicates a lot of education needs to be done with clients. Start asking questions in terms of their objectives? why did they want to make the Google rankings? What is the purpose?

In most cases, the purpose is to generate leads and business for them.
But then is Google ranking the only way to do it? But since they have heard from friends, their experience tells them that once we have Google rankings we are going to have a business. On their part, it’s very fair.

But as an SEO marketer, it’s our job, it’s our duty to educate them to understand the link between Google rankings, right traffic and lead generation, lead qualification and eventual sales.
Therefore education with the customer when such a question comes up is very important.

2) How Is Your Program Different From Other Agencies?
This question also pops up and also shows that the customer is trying to create benchmarking to decide whom they want to go.? This is fair in a way but again, a comparative approach will not work. Your methodologies differ, your approaches differ. What’s more important is understanding the customer’s vision and objectives and then be able to apply through your methodology to achieve that.

Don’t try to compare other programs with yours. Your conviction of really achieving set goals to deliver, what promises you make can be fulfilled should be really understood by the customer. Only then the comparison will stop. Otherwise, he’s going to rise from your meeting into another one to look for comparative options. Make your proposition unique.

3) Pricing
99% of projects boil down to this factor – Pricing Plans. This X-agency has given me A price, Y has B and yours say C which is 5 times more than what the others. Why is that? Understand clearly that probably you have not been able to educate your customer by now. This is a very really good indicator. This also calls for another round with customer, share good case studies, good examples of similar projects that you have done with delivered results.
customers will have budgets, but then ideally he should say – “This is my budget and now how can we achieve these objectives?”

That’s the one where you can then align, probably stage it or break it into parts or just focus on the few areas. Way to go. By comparing with An agency and B agency will not serve any purpose.
Once these are answered confidently, you are on your way to sign the contract with your customers.

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3 Budgets Important For SEO Campaign Plan

3 Budgets Important For SEO Campaign Plan

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Hello everyone.
You might be planning for an SEO project for your online business.
We talk about budgets and we only think of money as the aspect for defining it.
Right?
In this video, I’m going to tell you 3 Budgets that are so important when planning an SEO campaign.
Let’s take a look.

1) The Time Budget:
As a business owner, your most important investment in this budget would be your time. Most businesses what they do is they outsource their projects to agencies and contractors saying that you please do it on your own and show us the results without investing their own time into their project. It’s a cardinal mistake. As a business, your involvement in a project in defining the road map is so very crucial and therefore you must be able to devote and dedicate time. when planning for this project. Make no mistake, if you invest your time & budget, you will see a return on investment.
Big time. Please think this over.

2) The Skill Budget:
Make sure you have the right resources or you will hire the right resources for the project. Do not try to cut corners by cutting people who can just manage the show. You want skills to drive your campaigns, to get the results. Who can study who can research and adapt and who can really deliver on your business objectives?
Don’t compromise there. Get the right skills. Budget for that.

3) The Money Budget:
Now when you plan in advance, when you have the right skills, sometimes the costs can escalate. That’s right and therefore it is very important that during planning itself if you have certain numbers in mind you can define a staged approach rather than going all out, you can stage it in such a way that you can put in some money see the returns.
Then invest/reinvest some of that money again and keep on growing.
This can be done, but this has to be carefully thought out when planning for the project.
And this is exactly the point no.1 “Time Investment” is so important.

So as a business if you put in that time you can really work on the resources and the monthly budgets needed when planning for the project. This will not only save time effort cost but most importantly build and grow your ROI big term.

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3 Ways To Keep Your Website Safe/Secure From Malware

3 Ways To Keep Your Website Safe/Secure From Malware

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Hello Everyone,
Are these some of the issues that your website is facing?
a) Getting junk e-mails from your Web site forums.
b) Getting malware injected into a Web site pages and some gibberish texts show them on your web pages Or some of them they just don’t open up at all or they get connected to some other Web sites.
Then your site could be seriously infected.

I’m going to tell you 3 ways of how these issues can be rectified so that they don’t harm your online business.
1) Having the Right Server:
Now, most businesses outsource this activity to their website developer who has been given the complete responsibility of hosting the web site, the emails, etc.

As a customer, you really need to know the configuration of the server, kind of settings up there to protect their website.
Most Websites are on shared servers which means there are multiple sites on the same server. One site gets infected by a virus or a malware chance of getting infected into your site as well is possible. That is why getting that right server is very crucial.

Talk to your website developer today, talk to your hosting partner today and understand the configuration. Make sure there are sufficient security measures in place which we will be talking about in one of our #HowTo videos coming soon, that are needed to put up on your website as a checklist to ensure spam emails don’t come or malicious malware are arrested. So choosing that right server is so very crucial.

2) Design Basics :
Get your developers to design a Website with sufficient security checks.
For example:
• Writing very tight security codes,
• Having required https:// codes in place
• Having captcha buttons on your forms.

To ensure that these basic malware issues do tuck up.
Of course, there are rampant and too sophisticated advanced malware programs around which can create a good site. But with these design aspects, you can really at one level make your website safe and secure.

3) The Backend Support:
Now in case all the security measures and checks in place, there is still a malware attack, a virus attack or spam e-mails coming up on your Website.

Then what you need to do is to ensure that you have your back end system in place to address that problem immediately. It can happen, since its real world, there are attacks happening all the time across the globe. So if your website were to go down instead of panicking it would be right to immediately raise a ticket with your hosting partner and get them to clean the malware, to clean malicious code that has been injected on your website.

Some of these if you plan it very well, your hosting plan will cover up charges involved, in some cases, you may have to pay extra to get those malicious codes or removed & clean. Make sure you plan this when you’re budgeting for your website and server.

This will definitely ensure that their business does not go down or goes down for a minimal time. This is so crucial for online business.
So those were my 3 inputs for all businesses when working on their site security at a preliminary level. This is where as a business you can manage or observe or supervise it accurately at your level itself. There are high-end issues that need to tackle at the server or at developers.

But these are 3 things that you can really monitor yourself and make sure that your website is always up and growing for your business.

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Look forward to your comments and questions.

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3 Steps Strategy For How To Qualify Your B2B Leads?

3 Steps Strategy For How To Qualify Your B2B Leads?

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Hi Everyone!
As a B2B marketer all of us are really willing to give up our foot & leg for qualified leads isn’t it? Yes, that’s an industry-wide issue that we tend to get the junk or irrelevant leads which leads us to absolutely nowhere. It hampers our targets, hampers our goals and most importantly our business suffers.
So what we try to do is create a 3 Steps Strategy to Build towards Qualification of Leads. I’m going to try to share with you and see whether it works for you.

Step 1 – Online Qualification:
Let’s say you are generating leads to a business via your business website where people fill up forms and then you follow-up with leads, most of the businesses do it this way with the online channels. Now with this, the process could be

Part1: To ensure that you’re online channels are correctly orienting the customer so that only valued leads are coming up. Which means you can add fields in your form to capture information which would tell you more about the customer and his requirements. The more areas he fills the better you are in a position to identify the customer and his requirements as well. You might ask that by adding more fields are we losing out on the opportunity that the customer might say oh it’s a big form, he may not fill up. That’s where the balance is important. So you create your forms in such a way that it’s not too long not too short. But it’s done & it’s capturing the right information. This is where you will need expert help to help you build those forms.

Part2: Once you get the lead you want to qualify the person who has connected and their requirement. To qualify the person you can use online platforms like LinkedIn, Facebook so you can actually go and see that person, check his profile, designation, what the level of thought he has. Yes, that would give you a good insight into whether that person is a relevant person trying to connect to you for the inquiry. Next would be to identify their requirement. So that kind of information that has put up on the forms you can try and judge whether their requirements are matching with what solution you can provide. That would give you the first level of establishment of a) the customer who has written it to you and b) what kind of requirement he has.

Step 2 – Correct Qualification:
Once you have got this information from him you can connect back to the customer, by phone, e-mail, and WhatsApp anyway of your choice which is comfortable to you and to the person. Request with him that whatever information he had filled is correct, was by him or by someone else because it happens in most cases that someone else might fill up on behalf of someone else.

So establishing and reaching the right person who has placed that inquiry or had placed that lead or putting information on your website is very important because then you tend to talk to many people and eventually you find out that there’s someone X who’s sitting somewhere else who had an inquiry and someone Y person has filled it. In many cases, we also see the people even deny that lead was filled by them that form was filled by them. So this leads into disqualification of leads, where actually requirements could be there.
That kind of exploration would be very important and essential and I myself connect established with the right person then using the BANT qualification as we say BUDGET, AUTHORITY, NEED and TIME, based on these four factors to try to rate that LEAD that gives us some insight into the real need of the requirement, the authority person, the time need for that project, on how fast they want to get started and of course their budget requirements if any.

Step 3 – Orientation Qualification:
This is the most crucial aspect. You have understood his requirements understood the person. But, whether he has understood your solution that is equally important in establishing the qualification of the lead. In many cases, we’ve seen what the customer is requesting, what solution we have to offer there is a mismatch or it needs a lot of rework, a lot of reorientation needs to be done to create that solution for his requirement.
Now, this is very essential that you reconnect with him, orient him, ideate with him and come out a general consensus that whether his requirements and our solution are making a match. Once this happens then we can say this is a qualified lead. This is not a sale remember this. It’s a completely different story whether we are going to make a sale I’ve ever.

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3Cs To Make Email Marketing Campaigns Effective And Powerful For Your Business

3Cs To Make Email Marketing Campaigns Effective And Powerful For Your Business

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Hello everyone.
Are you a business marketer and use e-mails extensively for marketing then I’m going to show you 3 Cs that will make your campaigns very effective and powerful for your business. Let’s take a look.

1. CONTACT:
Contact Is King. Customers are not looking for what you are doing. Customers are looking for what their problems are and whether you can help them. Therefore you must be able to position your content addressing customer problems, their pain points or their requirements.

Don’t talk around we have with this, we have that for your, avoid. These sections will come at the bottom. Start very topically addressing a specific area that you can have with the customer’s problem or requirements. Once you do that, the connect will happen.

Make sure headlines are very powerful again addressing their problem. Addressing issues not that this is the x y z offering that you are giving no.
Do you have this problem? Does your business suffer from x y z issue? This is the one that’s going to get you the through.
So make sure your content is very customer centric, customer focused. And then you get the click throughs and opens for everything else.

2. CONSISTENTENCY:
There are two advantages of being consistent:
1.With your emails hitting that email box frequently, chances of customers clicking through to check out what’s there increase and because of that, your e-mails from then on can actually skip the spam filters and get directly in the inbox. Isn’t that powerful, it’s that next step to reach out to the customer isn’t it.

2. If the customer is seeing the emails again & again consistently. He knows you mean business.
He feels you are a serious business. This is the first impression that you are creating without even talking to him. Therefore being consistent will be able to reach and hit out to the prospective customer becomes so important.

3 CONNECT:
Now this C is the final nail in the coffin as I say. Once you start doing the analytics of who is viewing who is opening your e-mails. You must be able to create control groups. You must be able to categorize you or viewers you will be able to create separate lists and hit them.
with specific content. This is very important. Don’t generalize. Don’t send the same Emailers to all your audience. Once you established patterns once you establish how viewers looking at your e-mails create a specific content for them. This will increase their viewable and chances of connecting with you.

So you are really trying to analyze what kind of contact they are seeing and being able to throw our content which they would like to see. And once the see content would like to see they would like to talk to you. And that’s how you create an opportunity to meet with them and explore opportunities Isn’t that powerful?

So those were my 3Cs: Content, Consistency and Connect to make your e-mail campaigns powerful and not just powerful. They mean business, for your business.

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3 Facebook Promotion Mistakes Small Business Make

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Hi everyone.
Are you a small business and looking to use Facebook for promotion. Then guard against these 3 mistakes that most businesses make when using the Facebook platform.

1. Incomplete profile.
95% of businesses that I review show that people actually do not complete their Facebook page information. Facebook has so many sections and areas where you can provide your business information, services, address, phone numbers and a lot of things that you can really showcase your business with. But unfortunately, businesses overlook this aspect. They just fill up the important points like phone no. address and the rest is just left blank. Wow, that’s a big loss. You are losing so many dollars on the table.
It’s very important that every section/area that Facebook is providing you to give information about your business must be filled. Not just for the user but also for Facebook to map you with that business and show up in search results when people search via Facebook.

Another important aspect would be choosing the right template for business. Did you know that?
Most of us see the standard template that Facebook provides, but they have a facility where you can choose a template based on your business. For better look feel, & areas where customers can look up based on your business. So make sure you find out the right template for your business.

2. SEO Keywords Vs Social Tags
A lot many businesses make this big mistake.
They do a keyword search/research for Google, find out what keywords are trending and they use the same keywords to map in their Facebook posts. Is this going to work? No

Facebook search works differently from Google search. What people search in Google, they will not exactly search the same way in Facebook. Let’s clearly understand that.

Therefore for your social, for your Facebook posts you need to get into the insights you need to get into Facebook search to understand trending tags, what kind of searches people are doing there and create a different set of keywords or tags when using on social Facebook posts. Very important.
Do not make that mistake of using Google keywords as social posts. Please review your campaigns today.

3. Paid Marketing Is Completely Ignored
This is another myth a misnomer in the market, that Facebook paid marketing is absolute nonsense. It’s not the case, depending on the type of business you are and if you in the retail business, paid marketing can be really beneficial for you.
However, it needs to plan carefully, correctly and very clearly defined metrics that you want to measure and keep tweaking the campaigns. You will see the results. Invest in paid marketing on Facebook and you will really gain for your business.

So those were my three points or 3 mistakes most businesses make when using Facebook as their promotional platform. So my urge is clear to all of you sitting out there to take stock and realign your Facebook campaigns and use it effectively for your online business.

I hope the session was useful. If you have any questions please write to us on the email shown on the screen. We can get talking. Till then Bye!

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