Tag Archive for: #DigitalMarketing

2020 Year Of O2O- B2C Industry Case Study How To Build Customer Relationships?

2020 Year Of O2O- B2C Industry Case Study How To Build Customer Relationships?

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This case study is of adventure trekking company. So they are in this business for last 30 years. Our analytics team has found, out that 30 to 40 percent of the website visitors are all 50 and 60 age groups visiting our website, spending substantial time but not taking any action, neither booking any treks and this trend continued for few months.

Then our sales team connected with all the audiences from our CRM platform via phone and then ask them for inputs and the feedback on the website and on the treks.

So the two major concerns that came up from this conversation were:
A) They found out that the trek information, mentioned on the website is more relevant to a younger audience. The treks were not applicable or suitable for them. And.
B) The second major concern was online payment. They were worried about whether the transaction is safe and secure.

So with this input, we changed our entire communication strategy online. So trek information was changed in a way where these age groups got to know which treks are suitable for them. And then lots of campaigns were created, via WhatsApp, phone calls, personal meet seminars & events. Where they were educated about how doing online transactions is safe.

So this way and slowly started seeing a lot of online bookings happening, from this age group. So they were happy. They not only refereed treks to their friends but now they are coming up in groups.
This not only helped building relationships but also improve sales.

Tips For Building Relationships.
For the Young Age group Audience:

  • Consistent connect via Social Media platforms.
    For Mid-age group Audience
  • Focus on “Trust & Security”
  • Use CRMs for consistent & integrated connect
    For Senior age group Audience
  • Create channels for personal connects
  • Engage this audience with social meets & events.
    Note: Please evaluate your audience with offline online pointers for each category to build personalized customer experience.

To Know About O2O click on this link https://youtu.be/OGQ9CtFAOe4
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B2B Festive Marketing Ideas to Engage, Connect With Customers to Your Business

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The festival season in India has just begun and India is all about culture and emotions.

So how can you make use of these two aspects to really drive our branding, connect and engagement with customers as a B2B business in this festive season?

1) Branding:

Launch a new product or service with innovation in this season. Link it with the cultural aspects of the various festivals. These tend to get higher eyeballs I mean if you see these social acts many bigger brands launched during this time are very socially connected culturally connected. This really helps in creating more eyeballs in terms of the social appeal that a product can make with your customers and then the outlook for such kind of brands becomes even more powerful. Then you follow them up with your backup campaigns making them more technical and making them more solution oriented. So hit your customers hit to the audience with new launches or innovations of your business during this period to drive more eyeballs and hence build better branding.

2) Connect:

This entire season is not really for sales pitching or heavy promotion. Instead you can really look to connect with your customers to connect with an audience, create polls, generate reviews get customer feedback get their insights into how your products are. This kind of approach will make them connect with you more because you are not throwing offers because they could receive a ton of them from others. So you stand out by actually reversing that approach and reaching out to them to take feedbacks, take insights into your offerings and how better you can make them. This will make them feel more connected and really build that kind of an engagement and relationship with your business.

3) Have you studied the previous season’s data and seen the trends?

Well how about co-relating this and sharing with your audience sharing with their customers telling them what’s happened over the last 3-4 years and what’s projected for the next four or five years. Will that be interesting to your customers? And I bet it will. Therefore keeping in touch with the markets that you are trying to address and educating to audience, engaging your audience with industry, market data, and social data will always help to connect better with your audience and customers. This will drive more engagement and branding for your online business. So once you create this branding connect engagement with your customers. You can then follow up your communications to really drive meaningful discussions and project decisions with your customers in the coming months.

So use this festival season as a stepping stone to begin your communication, begin your brand building, and begin your engagement programs with your customers. And then gradually build them towards business decisions in the later months. This is how I would suggest B2B businesses to really promote their businesses starting this festival season in India.

I hope this blog was helpful to you.

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Sell Product On Amazon Or Own eCommerce Website- What Is Best For Product Manufacturer?

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Description:
Customer Questions and Thoughts from Our Marketing & Sales Campaigns answered by Amod Inamdar.

Question:
I am a product manufacturer, should I sell my products on Amazon or build my own e-commerce website?

Answer:
So you’re saying that he’s just started OK. So, in that case, I would definitely advise to look at our video where we have talked about Sales Vs Branding. If you can share the link of that video, that would be good, because then the same principle will apply here as well OK.

Amazon will give sales, which is important as a startup, those sales numbers that are very critical. Right. But branding is going to give him the growth. And branding is going to happen through his E-commerce site. So the suggestion for him would start with Amazon build your sales but have a plan and certain milestone that he can define, go for your e-commerce site. And start promoting it. That will give the brand name.

You don’t want to remain on Amazon affiliate all your life and with Amazon, they are going so strong. They are going to the level where they are going to command. They are going to decide who stays on their platform. They are going so aggressive. So you have to always comply what their requirements are or go to yourself. And then as a business, you would want to do it yourself. So keep Amazon on your list push sales there & on the parallel definitely build your own e-commerce site, brand it so that your dependency on Amazon can be reduced. Yeah. So that approach would be advisable.

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How To Effectively Answer Client’s Tricky Questions During SEO Meetings?

How To Effectively Answer Client’s Tricky Questions During SEO Meetings?

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Hello Everyone!
As an SEO marketer and salesperson, I meet a lot of customers every day and it is invariably found out that there are 3 questions that pop-up in most meetings.

In this video, we’re going to look at three such questions and how to effectively handle them to come up with successful outcomes.
1) Google Rankings
Most customers start with meetings by saying they’re my previous agency was not able to deliver on the Google rankings that they had promised and how do you intend to deliver on that one?

If the meeting starts on this note, it indicates a lot of education needs to be done with clients. Start asking questions in terms of their objectives? why did they want to make the Google rankings? What is the purpose?

In most cases, the purpose is to generate leads and business for them.
But then is Google ranking the only way to do it? But since they have heard from friends, their experience tells them that once we have Google rankings we are going to have a business. On their part, it’s very fair.

But as an SEO marketer, it’s our job, it’s our duty to educate them to understand the link between Google rankings, right traffic and lead generation, lead qualification and eventual sales.
Therefore education with the customer when such a question comes up is very important.

2) How Is Your Program Different From Other Agencies?
This question also pops up and also shows that the customer is trying to create benchmarking to decide whom they want to go.? This is fair in a way but again, a comparative approach will not work. Your methodologies differ, your approaches differ. What’s more important is understanding the customer’s vision and objectives and then be able to apply through your methodology to achieve that.

Don’t try to compare other programs with yours. Your conviction of really achieving set goals to deliver, what promises you make can be fulfilled should be really understood by the customer. Only then the comparison will stop. Otherwise, he’s going to rise from your meeting into another one to look for comparative options. Make your proposition unique.

3) Pricing
99% of projects boil down to this factor – Pricing Plans. This X-agency has given me A price, Y has B and yours say C which is 5 times more than what the others. Why is that? Understand clearly that probably you have not been able to educate your customer by now. This is a very really good indicator. This also calls for another round with customer, share good case studies, good examples of similar projects that you have done with delivered results.
customers will have budgets, but then ideally he should say – “This is my budget and now how can we achieve these objectives?”

That’s the one where you can then align, probably stage it or break it into parts or just focus on the few areas. Way to go. By comparing with An agency and B agency will not serve any purpose.
Once these are answered confidently, you are on your way to sign the contract with your customers.

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How To Build Online Reputation For Your Business Over The Long Term?

How To Build Online Reputation For Your Business Over The Long Term?

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Building an online reputation for your business is a big task and therefore it has to be carefully planned, carefully monitored and worked on consistently.

In this video, I’m going to give 3 ways of how it can be done effectively for the long term.

Let’s take a look.
1) Build Reviews:
It’s very important to build reviews. It’s important to ask for reviews. I think a lot of businesses miss out on this opportunity of asking for it they feel that customers feel they will give reviews. No, ask your customers to give you reviews. Don’t worry about whether they are good or bad. Don’t worry they are positive or negative.
Ask them to give specific reviews. Ask them what they like? what they did not like? Let them ensure that they are putting up their reviews on Google on Facebook, on the various 3rd party review websites, etc.

Now once that is done once you get the review it’s very important that you respond to them. Another issue with most businesses is they don’t respond to reviews, don’t respond to negative reviews at all and then they start finding out ways of how they can clean up the mess. Don’t do that. You must respond to negative reviews. Responding to.them very assertively.
In fact, we’ve got a video which you can see on how to respond to bad reviews.
Check this link https://youtu.be/JFErBp05C3I
So make sure you get the reviews and you respond to them.

2) Engage With Your Customers.
Just responding will not help. You also need to interact and engage with your customers.
Once you have customers on board and have their details, make sure you have ongoing campaigns for them through emails, WhatsApp, SMS, through your blogs, website, and social media to connect with them. Try understanding and addressed their questions, their queries through videos, posts, text try to engage them. See if they connect with you. I’m sure if you are addressing their questions they will connect with you.

3) To Remain Consistent:
This is where your values are very important. Because sometimes what happens is to address a specific review or negative feedback, we tend to sugar quote or some of the words and compromise on values when responding to it. Whereas similar issue with some days later we may be very forthright and maybe be really sticking to our values when we are responding back. This becomes inconsistent.
Make sure your values are always consistent when responding or interacting with customers. Unless that happens customers will not trust and customers are very very smart. There really and immediately understand that there’s inconsistency and that trust cannot happen.
To remain consistent with your values remain consistent with your views. And you will see customers will slowly start building that trust figure.

So those are my 3 ways of enhancing your reputation online.
If you have any other questions for us please write to us on the email displayed on the screen or you can also write in the comments below. Don’t forget to subscribe to our YouTube. and like us on Facebook.

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3 Budgets Important For SEO Campaign Plan

3 Budgets Important For SEO Campaign Plan

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Hello everyone.
You might be planning for an SEO project for your online business.
We talk about budgets and we only think of money as the aspect for defining it.
Right?
In this video, I’m going to tell you 3 Budgets that are so important when planning an SEO campaign.
Let’s take a look.

1) The Time Budget:
As a business owner, your most important investment in this budget would be your time. Most businesses what they do is they outsource their projects to agencies and contractors saying that you please do it on your own and show us the results without investing their own time into their project. It’s a cardinal mistake. As a business, your involvement in a project in defining the road map is so very crucial and therefore you must be able to devote and dedicate time. when planning for this project. Make no mistake, if you invest your time & budget, you will see a return on investment.
Big time. Please think this over.

2) The Skill Budget:
Make sure you have the right resources or you will hire the right resources for the project. Do not try to cut corners by cutting people who can just manage the show. You want skills to drive your campaigns, to get the results. Who can study who can research and adapt and who can really deliver on your business objectives?
Don’t compromise there. Get the right skills. Budget for that.

3) The Money Budget:
Now when you plan in advance, when you have the right skills, sometimes the costs can escalate. That’s right and therefore it is very important that during planning itself if you have certain numbers in mind you can define a staged approach rather than going all out, you can stage it in such a way that you can put in some money see the returns.
Then invest/reinvest some of that money again and keep on growing.
This can be done, but this has to be carefully thought out when planning for the project.
And this is exactly the point no.1 “Time Investment” is so important.

So as a business if you put in that time you can really work on the resources and the monthly budgets needed when planning for the project. This will not only save time effort cost but most importantly build and grow your ROI big term.

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3 Ways To Keep Your Website Safe/Secure From Malware

3 Ways To Keep Your Website Safe/Secure From Malware

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Hello Everyone,
Are these some of the issues that your website is facing?
a) Getting junk e-mails from your Web site forums.
b) Getting malware injected into a Web site pages and some gibberish texts show them on your web pages Or some of them they just don’t open up at all or they get connected to some other Web sites.
Then your site could be seriously infected.

I’m going to tell you 3 ways of how these issues can be rectified so that they don’t harm your online business.
1) Having the Right Server:
Now, most businesses outsource this activity to their website developer who has been given the complete responsibility of hosting the web site, the emails, etc.

As a customer, you really need to know the configuration of the server, kind of settings up there to protect their website.
Most Websites are on shared servers which means there are multiple sites on the same server. One site gets infected by a virus or a malware chance of getting infected into your site as well is possible. That is why getting that right server is very crucial.

Talk to your website developer today, talk to your hosting partner today and understand the configuration. Make sure there are sufficient security measures in place which we will be talking about in one of our #HowTo videos coming soon, that are needed to put up on your website as a checklist to ensure spam emails don’t come or malicious malware are arrested. So choosing that right server is so very crucial.

2) Design Basics :
Get your developers to design a Website with sufficient security checks.
For example:
• Writing very tight security codes,
• Having required https:// codes in place
• Having captcha buttons on your forms.

To ensure that these basic malware issues do tuck up.
Of course, there are rampant and too sophisticated advanced malware programs around which can create a good site. But with these design aspects, you can really at one level make your website safe and secure.

3) The Backend Support:
Now in case all the security measures and checks in place, there is still a malware attack, a virus attack or spam e-mails coming up on your Website.

Then what you need to do is to ensure that you have your back end system in place to address that problem immediately. It can happen, since its real world, there are attacks happening all the time across the globe. So if your website were to go down instead of panicking it would be right to immediately raise a ticket with your hosting partner and get them to clean the malware, to clean malicious code that has been injected on your website.

Some of these if you plan it very well, your hosting plan will cover up charges involved, in some cases, you may have to pay extra to get those malicious codes or removed & clean. Make sure you plan this when you’re budgeting for your website and server.

This will definitely ensure that their business does not go down or goes down for a minimal time. This is so crucial for online business.
So those were my 3 inputs for all businesses when working on their site security at a preliminary level. This is where as a business you can manage or observe or supervise it accurately at your level itself. There are high-end issues that need to tackle at the server or at developers.

But these are 3 things that you can really monitor yourself and make sure that your website is always up and growing for your business.

Don’t forget to subscribe us on YouTube. Like us on Facebook.
Look forward to your comments and questions.

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3 Myths About Google AdWords Paid Marketing

3 Myths About Google AdWords Paid Marketing

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Hello everyone.
In this video, we are going to bust 3 myths associated with Google’s paid advertising platform Google AdWords. Let’s get started.

Myth #1: Most businesses think that Google AdWords is the only way of promoting their business on Google.
Well, it really baffles, confuses at times and angers me about the lack of knowledge of online promotion with businesses. I don’t really blame them because the agencies, the freelancers the SEO that they have hired probably don’t educate them well. I think this education is so very crucial.
Have you heard of Organic Promotion? Have you heard of terms like SEO, SEM?
Basically, these terms are used to organically promote their business. This is so important.
Just by doing paid advertising what you can do is to probably generate leads and traffic for your business in a faster way. But will that really mean ROI for you? It’s for the second point that I will be up later. But paid advertising is not the only way to promote your business on Google.
Look at organic ways; look at ways that are more sustainable, more inexpensive than paid marketing to promote your business on Google.

Myth #2: Once I Start My Google AdWords Campaign I Am Assured Of Business.
Now, this is again a big myth. Unless your campaigns are well planned, well strategized you will be burning money for sure and this coming from my experience dealing with numerous customers who are just pouring money into Google AdWords without getting ROI and then by default method, and the maximum by 5th month, they used to come and complain oh not being able to justify the ROI that we are putting in Google AdWords and what can be done about it.
That’s when this case of what else are you doing and the question what else? What else we need to do. That’s the problem and this is where I feel like an agency, as a freelancer as an SEO working with businesses that are your primary job to educate your customer and customers on their own should also educate themselves. They should ask these questions to the agencies and SEOs. Try to understand organic methods to promote their business in the long term and use paid advertising in small ways for festivals or for a specific season that they want to target. It’s a wonderful tool in these scenarios.

Myth #3: If I don’t do paid advertising Google will never rank my website on their search.
that’s again a very big misunderstanding. Google’s organic search and Google’s paid marketing although they are closely linked, are actually not related at all in a way.
Paid advertising is a way for you to jump the organic search and show up above it so that the chances of getting click increases. That’s the way Google gets paid to get more traffic to your website.
But organic model is something that you need to build along with Google and therefore using tools like Google Console, Google Analytics putting them on a website, tracking your data, putting in right content with meta tags, etc. and keeping on promoting it organically will automatically help your website to go up, because Google has these crawlers/bots constantly crawling the web looking at web sites information and then based on what kind of searches are happening it maps and then ranks the website. This is a completely organic process.
Google is doing it on its own and that’s why the organic listings show up in Google. It has got nothing to do with paid marketing. It’s also a myth that if you are doing paid marketing you get a boost in the organic rankings that myth has been busted a long time ago.

So to summarize organic SEO for a long term paid marketing for the short term.
Use organic SEO for building long term health of your online business and use paid marketing to build muscle as and when you need. Use paid marketing very effectively when particular season’s festivals, or particular geographies or any specific opportunity that comes along the way.

That’s the way that’s a time when you can really utilize that paid marketing because paid marketing is very expensive. Organic SEO is cheaper and you can do it on a sustained basis.
Make no mistake, paid marketing will not ensure new business for you, unless it is very carefully planned and then mapped up at the back with a powerful sales-based system on your business part to address those leads.
So plan your paid marketing well, don’t rely on it 100%.
Look at other options and use organic SEO to build your websites or online businesses to a long term plan.

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3 Things To Make Your Google My Business Listing Ready For Local Search

3 Things To Make Your Google My Business Listing Ready For Local Search

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Hello everyone,
If you are a local business and have not positioned yourself on Google My Business yet, these 3 things are most important to address when you get your business out there on Google.

1) Get Your Business Correctly Verified:
Google has introduced a system of verifying your business address and phone no. as a part of a cleanup mission that they have started because in the past lot of cases were bogus or false business had been set up on phone numbers e-mail addresses.
And it’s really kind of given such a bad name because of wrong businesses being shown up and then customers are complaining that they are not able to reach the right place.

Therefore, this verification of an address and phone number is extremely crucial and make sure you have your address and phone number very correctly put up and then using the verification process get your business verified immediately.
In fact we have a video created specifically for this https://youtu.be/FPVfqJkcHsk, so do check the video link and get your business verified right away.

Have multiple locations? No worries, you can add up to 18 locations in one Google My Business Account. So, go ahead and add all those addresses. Make sure you verify and they are absolutely correct. Why? Because once they’re verified it is going to be attached to your business and most importantly once they’re published on Google, customers are going to use them to reach our place. To ensure they’re as accurate and as direct as possible. So that customers can reach your place.

2) Complete Your Business Profile:
Google has created enough sections for you to fill up as much information about their business as possible. Not just to assist the customer but also help their backend to really map your business to people in the search so that the relevancy is very high.

For example, there filters like Women only business or assistance for disabled people.
Isn’t that fantastic? It’s a real indicator for the customer they know what to expect when they walk into your store. So make sure. You have all those more details filled up don’t leave anything blank, put in your working hours, services & make sure you have some keywords in place when you’re putting the description. Very powerful, fill up everything

3) Connect Visually:
Google My Business has a section where you can add photos of products and services. Make sure you really upload photographs of your store to give the users connect and they know what to expect when they reach your store. Give them an idea of their products and services. Most importantly fill in as much information can as much as possible.

Because you want to map it with search as well because you want Google to really map your services that people are searching for you or searching for products or services.

Another important aspect is when customers come in to make sure they give you a review. Google is geo-targeting reviews. This is another of their filters to ensure correct reviews are given and not bogus ones. This means that when you give a review via a mobile, using their GPS they can really map whether you are actually at the store and not at other place or you are paid to get a review.
So using this geo-mapping they can really establish which reviews are genuine and which are no. Isn’t that fantastic? So make sure you encourage all your visitors/customers to give you feedback when they’re visiting your store.

So these are my 3 suggestions to get you to Google my business page really active and ready for search when customers are looking for your services.

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3Cs To Make Email Marketing Campaigns Effective And Powerful For Your Business

3Cs To Make Email Marketing Campaigns Effective And Powerful For Your Business

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Hello everyone.
Are you a business marketer and use e-mails extensively for marketing then I’m going to show you 3 Cs that will make your campaigns very effective and powerful for your business. Let’s take a look.

1. CONTACT:
Contact Is King. Customers are not looking for what you are doing. Customers are looking for what their problems are and whether you can help them. Therefore you must be able to position your content addressing customer problems, their pain points or their requirements.

Don’t talk around we have with this, we have that for your, avoid. These sections will come at the bottom. Start very topically addressing a specific area that you can have with the customer’s problem or requirements. Once you do that, the connect will happen.

Make sure headlines are very powerful again addressing their problem. Addressing issues not that this is the x y z offering that you are giving no.
Do you have this problem? Does your business suffer from x y z issue? This is the one that’s going to get you the through.
So make sure your content is very customer centric, customer focused. And then you get the click throughs and opens for everything else.

2. CONSISTENTENCY:
There are two advantages of being consistent:
1.With your emails hitting that email box frequently, chances of customers clicking through to check out what’s there increase and because of that, your e-mails from then on can actually skip the spam filters and get directly in the inbox. Isn’t that powerful, it’s that next step to reach out to the customer isn’t it.

2. If the customer is seeing the emails again & again consistently. He knows you mean business.
He feels you are a serious business. This is the first impression that you are creating without even talking to him. Therefore being consistent will be able to reach and hit out to the prospective customer becomes so important.

3 CONNECT:
Now this C is the final nail in the coffin as I say. Once you start doing the analytics of who is viewing who is opening your e-mails. You must be able to create control groups. You must be able to categorize you or viewers you will be able to create separate lists and hit them.
with specific content. This is very important. Don’t generalize. Don’t send the same Emailers to all your audience. Once you established patterns once you establish how viewers looking at your e-mails create a specific content for them. This will increase their viewable and chances of connecting with you.

So you are really trying to analyze what kind of contact they are seeing and being able to throw our content which they would like to see. And once the see content would like to see they would like to talk to you. And that’s how you create an opportunity to meet with them and explore opportunities Isn’t that powerful?

So those were my 3Cs: Content, Consistency and Connect to make your e-mail campaigns powerful and not just powerful. They mean business, for your business.

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